IAB Report – JLR begins construction of Brazilian plant

Posted on: Dec 3, 2014 - 2:03pm IST

The premises is spread out over 60,000 square metres.

Jaguar Land Rover has started construction of its Brazilian manufacturing plant which is located in the state of Rio de Janeiro. The company has also announced that it will set up its first overseas Education Business Partnership Centre there.

Land Rover Discovery Sport front quarters at 2014 Guangzhou Auto Show
The Land Rover Discovery Sport will be the first vehicle to roll out of the Brazilian plant.

The facility which covers an area of 60,000 square metres in Itatiaia is the first automotive manufacturing unit in Brazil by a British automaker. In the first phase, the factory will employ 400 people and will have an annual production capacity of 24,000 units.

JLR will have a certain level of localization and will also setup technical assistance to help its Brazilian vendors support increased levels of localization in the future.

The Land Rover Discovery Sport which made its Brazilian debut at the Sao Paulo Auto Show in October will be the first car to enter production in the upcoming facility. The company has announced that the first batch of vehicles will roll out in 2016.

Land Rover Discovery Sport rear quarterat 2014 Guangzhou Auto Show
The facility will have an annual production capacity of 24,000 units in its first phase.

Also read: JLR inaugurates first overseas manufacturing plant in China

The company has recently launched the ‘Inspiring Tomorrow’s Workforce’ training program to impart work experience, training and employability qualifications for unemployed 17 – 26 year-olds so as to prepare them for a career in the automotive industry.

More details and quotes are available in the press release below the gallery.

Land Rover Discovery Sport – Image Gallery

JLR begins construction of Brazilian plant – Press Release

[Head to Slideshare if you can’t view the press release.]

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One thought on “IAB Report – JLR begins construction of Brazilian plant

  1. Dr. Nayak says:

    As indians, we can mildly put it as “deshdrohi”. First in China, then Brazil next Pakistan?


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!