Hero Motocorp ties up with Snapdeal to sell products online – Report


Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.

Motorcycles will be delivered by nearest authorized Hero dealer.

E-commerce major Snapdeal and two-wheeler giant Hero MotoCorp have inked a deal to sell two-wheelers online.

Hero Karizma R side at EICMA 2014
Online sales help customers save time and effort.

Snapdeal began selling the Hero Maestro for a price of Rs 46,700 exclusively on its website. This was an offer that coincided with the Google’s promotional ‘Great Online Shopping Festival’.

The new tie-up will entitle Snapdeal to sell more brands from the Hero MotoCorp stable including motorcycles such as the all time high-selling Splendor, Passion Pro, Ignitor, Karizma among others.

Snapdeal has already setup a very good inventory for automobile parts and accessories such as tyres, in-car entertainment systems and other bits and this move will strengthen their presence in the two wheeler online market even further.

The process of ordering a vehicle online will work as a gateway between the buyer and the nearest authorized dealer. The payments will be done online following the authorized dealer delivering the vehicle of choice with papers upon receiving the payments.

Hero Xtreme Sports concept at EICMA 2014
Tie-up with Snapdeal is would help Hero reach out to young audiences.

The whole process sounds pretty hassle free, in fact it would be convenient as paying online via a credit card would automatically give an option for EMI (which takes quite a bit of documentation when done via the brick and mortar setup).

Also read: Hero signs Tiger Woods as global brand ambassador

That said, people would still prefer to look and feel the vehicles inside the brands particular showroom to understand what they are getting into. And while online is convenient, it’s the whole buying experience in general that we all have gotten so used to and we are not so sure how many of us are ready to part ways with.

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