Report – Mazda CEO rules out a new RX; Focus on volume products

Posted on: Nov 11, 2014 - 9:28am IST

No halo car from the Japanese manufacturer. 

Mazda’s CEO Masamichi Kogai broke plenty of hearts after he told Automotive News that there are no plans of introducing an RX in the future. Instead the company will focus its development on Mazda’s SKYACTIV engines.

2011 Mazda RX-8
Instead of working on a RX-8, Mazda plans to invest in its SKYACTIV technologies.

According to the CEO, Mazda already has a wide product lineup. So instead of further widening the range, Mazda could focus on improving existing models. They’re looking to extract more profits out of their mainstream family cars rather invest on a low-volume performance oriented car that usually comes with a big price tag.

Earlier, rumors were spiraling about Mazda developing a next gen RX sportscar powered by a significantly improved rotary engine that was coupled to an electric motor, making it a hybrid car. It was destined to be the Japanese brand’s halo model for the future, with technology and design that could rival the best.

2015 Mazda2 at the 2014 Indonesia International Motor Show side
The Mazda2 hatch for example will spin off a new midsize sedan.

Also read: Mazda2-based sedan to be premiered this month in Thailand

The CEO has taken the safe approach of investing the company’s revenue on existing models and technology, so as to improve profits and brand image further.

2016 Mazda MX-5 – Image Gallery

[Source – AutoNews]

Next would you like to read more about the or more about Mazda?
Mazda RX News & Updates
About the Author
Aravind
Aravind Jayachandran

In short, Aravind is a huge petrolhead and an automobile engineer. He is also a massive fan of Ferrari, and loves to collect die-cast models for inspiration.