Report – Bajaj plans a slew of launches in the next 12 months; Platina to be revived

Posted on: Nov 13, 2014 - 3:59pm IST

Two launches planned before March 2015.

Having opted out of the flourishing automatic scooter segment, Bajaj Auto is finding it tough to retain its podium position in the Indian two wheeler market. Business Standard reports that the Pune-based two and three wheeler maker has quite a few products up its sleeves for 2015, all of which are motorcycles.

Bajaj Pulsar SS400 side view
An array of Pulsar variants are waiting to be launched in the coming months.

The product onslaught is aimed at improving the market share to 30% from the existing figure which is varying between 15-20% every month. The Pulsar 200 SS fully faired sportsbike and the Pulsar 150 NS are expected to be the first of the new products to be launched.

The publication reports that Bajaj is also gearing up to revamp the entry level Platina 100 commuter which has been neglected so far. The revived Bajaj Platina would compete with entry level commuters like the Hero HF Dawn, Yamaha YBR 110 and TVS Max 4R.

Bajaj Platina 100
The Bajaj Platina 100 will be overhauled to increase presence in the commuter segment.

Watch a Bajaj RE auto being transformed into a 100 bhp monster

The company is also reported to launch another Discover variant in the 125 cc segment which is the second biggest in the nation’s motorcycle market. Rajiv Bajaj, MD of Bajaj Auto, has revealed that two launches are scheduled before March 2015 while there will be a ‘significant’ launch in the first half of the year.

Bajaj Pulsar 400 CS – Image Gallery (Unrelated)

[Source: Business Standard]

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2 thoughts on “Report – Bajaj plans a slew of launches in the next 12 months; Platina to be revived

  1. sandeep says:

    ‘Sick’ company and equally ‘sick’ MD. Bajaj builds one of the worst 2 wheelers. Their vehicles become useless within a couple of years. Start any Hero, TVS or Honda 2 wheeler and a Bajaj one. The noise tells it all. Also most Bajaj 2 wheeler’s silencer get coroded within 3 – 4 years whereas other brands work for years. This reflects the shabby quality of bajaj products. I have personally experienced their products and useless service.

    Reply
  2. Dr. Nayak says:

    Without scooters they will be on the path of self-destruction
    without any help from the competition. How many variants of the same category of
    products are they going to make? Can they subdivide the engine capacity from
    100 to 200cc in increments of 10 to create so called 10 different categories? MBA’s
    and not entrepreneurs at work.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!