Report – Tata Aria gets a price cut of INR 1 lakh, starts at INR 8.95 lakhs now

Posted on: Oct 6, 2014 - 3:54pm IST

Now nearly INR 2 lakhs cheaper than the XUV500. 

Tata Motors’ flagship product, the Aria, has been a slow seller for the company. Sales statistics for this year show that Tata sold an average of 123 units of the Aria each month, even as rivals from Toyota and Mahindra managed 3,847 units of the Innova and 3,050 units of the XUV500 respectively.

Tata Aria price cut
The Aria is now priced from INR 8.95 lakhs.

In a bid to make the car seem more attractive, the company introduced a revised version of the Aria in May this year. And now, to further push sales of the people carrier, Tata is offering a price cut of INR 1 lakh on the Aria. The base LX 4×2 variant which had a starting price of INR 9.95 lakhs, now carries a price of INR 8.95 lakhs.

In comparison, the base W4 variant of the XUV500 begins at INR 10.8 lakhs, and the Innova E Euro 4 is priced at INR 10.49 lakhs. [All prices ex-Showroom, New Delhi.]

2014 Tata Aria Review engine
The car is powered by a 2.2-liter VariCOR engine.

Also read: Tata Aria A-Tronic with more powerful engine showcased at IIMS

The Aria is powered by a 2.2-liter four-cylinder diesel engine which makes 150 PS (147.8 bhp) and 320 Nm of torque, matched to a 5-speed manual transmission. The top-end Prestige variant benefits from a 4WD system.

An automatic transmission on the Aria could be offered in the future.

2014 Tata Aria – Image Gallery

[Source – Car Toq]

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11 thoughts on “Report – Tata Aria gets a price cut of INR 1 lakh, starts at INR 8.95 lakhs now

  1. Ganesha Prasad says:

    Instead of price cut, Tata’s should revive this good product by providing ABS, EBD and Airbags as standard on all its variants. Don’t know why they should let out news about the price reduction – it should not happen that people should be led to think they have reduced the price to clear stock and stop production of more Arias!

    Reply
    1. Vasu says:

      Also camera for reverse parking.

      Besides, these should be standard for all models like Venture, Movous and Winger Platinum. The engine capacity of Ventrue and Winger Platinum also should be raised so that these vehicles get a good platform to compete with other brands such as Innova, Scorpio, Xuv 500, etc.

      There should not be a price cut to give a negative view rather up the vehicles with what is required as a minimum standard for each variant.

      Reply
  2. The news is not correct, the price cut is dealer specific and not from company

    Reply
  3. Hem says:

    Price cut will not boost ARIA sales. TATA motors need to think on to redesign of ARIA from SUV point of view. Due to ARIA look sales are low.

    Reply
  4. Ganesha Prasad says:

    Just wanted to confirm the price reduction, as another auto website (Rushlane) claims that there is no such price reduction. When I called one of the Tata dealers in Bangalore to verify this, they seemed to be caught by surprise 🙂

    Reply
  5. Code uberinr300free at Uber says:

    Now we are talking. I am seriously tempted to look at the car now.
    Do you have a long term reliability report of the Aria. Is it like every big Tata Car where it needs to be in the service station once every month for a week at a time.

    Reply
  6. Jishnu S V says:

    I personally feel Tata has to work a lot to make Aria desirable. And cutting prices alone may increase sales but won’t help built the car’s image. The Aria and Safari Storme needs a strong make over similar to Zest. The Aria’s biggest issue is the dash board and the steering wheel. It feels out of place in a new gen car. Then there is the driving comfort which is nowhere near Innova. Though traveling comfort in an Aria is fantastic. Exteriors should also be changed to give it a new life.

    Reply
    1. Ganesha Prasad says:

      Please test drive the Aria 2014 and lets compare notes – I felt its way ahead than the Innova in details and pricing. Scorpio is now incorporating the features of Aria, now in to their new generation vehicles (ex., hydro-formed chassis). Now, for the After Sales Service, I have heard from people that the service cost will be around 10K INR per annum.

      Reply
    1. GK says:

      Absolutely I will agree, it’s a great bargain

      Reply
    2. GK says:

      Absolutely I will agree, it’s a great bargain

      Reply

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.