IAB Report – 2014 Tata Aria launched at INR 9.95 lakhs [Gallery Updated]

Posted on: May 8, 2014 - 9:29am IST

Tata has silently launched the updated Aria in three variants with prices starting from INR 9.95 lakhs (ex-Showroom, New Delhi).

On the outside, the refreshed Aria gets side body decals, dual barrel headlights with projector lights, clear lens for the taillight clusters and a black bezel for the headlamp cluster (available only on the top-end model).

2014 Tata Aria press shot
Side body decals, projector headlights, clear lens taillights and a black bezel on the headlamp clusters are the sole differentiators.

Mechanically, the Aria’s 2.2-liter four-cylinder diesel engine is retuned to produce more power. It now makes 150 PS at 4,000 rpm which is 10 PS more than the outgoing model, while peak torque stands at 320 Nm between 1,500-3,000 rpm. Tata have not introduced an automatic gearbox however.

Thanks to the engine retuning, the 2014 Aria is much more frugal returning an ARAI claimed fuel efficiency of 15.05 km/l as against 13.7 km/l of the older model.

The Aria is offered in three variants with 4×4 technology being reserved to the top-end model. The top-end Pride 4×4 also gets features such as front, side and curtain airbags, ABS, EBD, TCS, ESP, automatic climate control, a 360 Watts JBL-Harman sound system with 10 speakers, 17-inch alloy wheels, Black and Plum dual-tone interior, automatic headlights and wipers, cruise control and a Navteq navigation system.

2014 Tata Aria Prices

  1. 2014 Tata Aria Pure LX 4×2 – INR 9.95 lakhs
  2. 2014 Tata Aria Pleasure 4×2 – INR 12 lakhs
  3. 2014 Tata Aria Pride 4×4 – INR 14.74 lakhs

[Note: Prices are ex-Showroom, New Delhi.]

2014 Tata Aria – Image Gallery

Vehicles that compete with the 2014 Tata Aria

Toyota Innova facelift front-endMahindra XUV500Force One front

2014 Tata Aria Brochure

[Head to Slideshare if you’re unable to view the document above.]

Next would you like to read more about the or more about Tata Motors?

16 thoughts on “IAB Report – 2014 Tata Aria launched at INR 9.95 lakhs [Gallery Updated]

  1. Abhijeet says:

    I own one of this beauty and just love it.
    Compare the pure model with a Ertiga Zdi (same price point)
    And you will realise the VFM package.
    Beast on wheels and now with the additional 10bhp it’s further ahead of the competition.
    Innova base model is feature less and probably cost attleast 2 lac more.
    Slot it in the right segment and you will realise the potential

    Reply
  2. Antony says:

    Ever since the launch of the “Aria”. The perception with the TATA’s was ….we too can build an an Innova…
    Honestly speaking the ‘Aria” looks like a cross between an Indica and a Innova, with the rear looking like it belongs to a bygone era. Technically the “Aria” is a far better car than the
    XUV , but its looks has been its biggest killer. But the TATA”s are known for their perseverance , with the never say die attitude .
    Cheers.

    Reply
    1. Bhargava says:

      I agree with you, Mr. Antony, the Aria is truly state-of-the-art (in it’s class) in terms of technology, safety, which forms some of the quintessential pillars of foundation, that any automobile should be built on.

      Exterior Design though essential, is a Vanity factor, and technically doesn’t form the critical pillars on which an automobile should be built-on – though it is a debatable topic. There are several crossovers in the United States that have the same design profile of that of an Aria – and those Crossovers sell very well in the U.S.

      The Aria – as a product – is inherently good. It’s just that the Indian Market is not matured enough / not ready to appreciate the ‘Crossover Segment’ yet – which usually lack the aggressive looks of an SUV.

      One of the reason is – Majority of the Indian consumers see their car / SUV as a ‘status symbol’ and would like their car / SUV to make ‘power statement’ while on the roads or parked at home. So they choose a car that either has the aggressive looks or the car that’s most famous. – I would like to say that this is completely normal human behavior – considering the fact that most people barely own a car before a two decades in India – while the western market consumers were enjoying them since more than five decades.

      Since Indian market is just now maturing – someone has to push the envelop – take risks – introduce new models, segments and designs. Producing the same models, designs and segments will never make a market place lively and matured. And I am proud that an Indian company has the guts to experiment and introduce new segments and designs – In that sense Aria is truly an unsung hero in India.

      If exterior design is not the holy-grail in the market place, there were many best selling cars in India with poor designs compared to the competition – Examples: Dzire, Alto, Bolero ..etc.

      Reply
      1. Bhargava says:

        Please ignore “If” – in the beginning of last paragraph of this comment. Apologies for the typographical error(s).

  3. nitin gupta says:

    a sincere advice to tata…please bring aria 2 with new body shell with no similarities to present one and with all present features…and more refinement…untill then no more wasting resources on present one…..you will not get any benefit beating around the bush…prob is looks not the features of engine…and for gods sake dont compare it to any taxi model like innova….

    Reply
    1. Bhargava says:

      Dear Mr. Gupta,

      I truly appreciate and respect your views. The Aria is still in the Phase-1 of the Horizonext strategy of Tata Motors. Considering what they have set out to do during the Phase-1, the current refreshed version is justifiable.

      Horizonext is the name given to the strategy that Tata Motors has embarked in the year 2013 – to completely overhaul Tata Motors. You can find more details on the Horizonext strategy in the comments section of the following IAB article.
      Link: http://indianautosblog.com/2014/03/2014-tata-aria-features-122576

      Reply
      1. Bhargava says:

        oh.. I almost forgot to say that there is no guarantee that Tata Aria will be carried / not carried to the Phase-2 of Horizonext.

        I don’t work for Tata Motors, but there were some unsolicited news that Tata Motors is currently working on a brand new SUV with technical inputs from the Land Rover – and it might take more than two years for the production vehicle to roll-out.

        In the meanwhile Tata Motors has to keep the wheels moving by launching enhanced versions of current portfolio – or launch new vehicles on current platforms. – It takes considerable amount of time to build vehicles from ground-up. 🙂

  4. Dhananjayan says:

    The Pure variant looks severely pared down while the other variants seem to be good value.

    Reply
  5. Tijo says:

    Now they have price it well. Seems VFM

    Reply
  6. Ramesh says:

    Looks too much like a bloated Indica. They should have at least changed the grill to make it look more SUV-ish. I dont think this facelift is going to make any difference to the existing poor sales.

    Reply
    1. Bhargava says:

      The change is on, Mr. Ramesh 🙂

      Horizonext is on course to bring about the next-generation of cars.

      The Aria design is not bad. It is better than Chevrolet Tavera. Far better than Mahindra Xylo and Mahindra Quanto which are just INR 2 Lakhs cheaper, but are not anywhere comparable to Aria.

      In fact Aria offers more value than the Toyota Innova. And has premium looks and features than Innova.

      Reply
  7. shreyan says:

    it is a Maharaja Car!

    Reply
  8. Mohit Verma says:

    A good crossover…

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.