Report – Maruti to introduce 12 all-new products to increase market share

Posted on: Oct 9, 2014 - 6:08pm IST

New Vitara SUV could come in 2018. 

To increase its market share in the country to beyond 50 percent and remain there, Maruti-Suzuki plans on entering new segments, reports the Financial Express. About 12 all-new products are planned for market introductions this decade and they will see Maruti venture into segments like compact SUV, mini SUV, premium hatchback and premium MPV to name a few.

Suzuki SX4 S-Cross front three quarters at the 2014 Paris Motor Show
The SX4 S-Cross will mark the start of Maruti entering new segments.

Next year, Maruti will launch the SX4 S-Cross at a price of around INR 10 lakhs, and it will rival the Mahindra Scorpio, Renault Duster and Nissan Terrano. Then in 2016, the compact sub-4 meter SUV based on the concept XA-Alpha would be introduced to compete against the Ford EcoSport and Tata Nexon.

Maruti will not stop its SUV portfolio there, as the newspaper reports that the new Vitara which was unveiled at the Paris Motor Show last week, will come in 2018.

Maruti Suzuki Concept XA Alpha Auto Expo 2012
The sub-4m XA Alpha SUV will come in 2016.

In the MPV segment, Maruti will vie for the market above the Ertiga, which is currently dominated by the Toyota Innova, with a luxurious MPV. And even though Maruti has a premium hatchback in the Swift, the report says that the company is working on a more premium model codenamed ‘YRA’, positioned above it. And on the other end of the hatchback segment, sources say that a new entry-level small car is being worked upon.

2015 Suzuki Vitara orange front three quarter at the 2014 Paris Motor Show
The Vitara would be positioned above the SX4 S-Cross in the lineup, and will land in India in 2018.

Also read: Refreshed Maruti Swift spotted with LED DRLs and chrome door handles

Another way in which the company plans to increase sales is by tapping into the commercial segment with its all-new LCV (codenamed Y9T) which launches next year and a compact goods van based on it.

Suzuki Vitara – Image Gallery

Maruti XA Alpha Concept – Image Gallery

Suzuki Carry Japanese-spec – Image Gallery

[Source – Financial Express]

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