IAB Report – Ex-Maruti COO Mayank Pareek appointed as head of Tata’s passenger vehicle division

Posted on: Sep 29, 2014 - 10:11pm IST

Brings in over two decades of experience from Maruti.

In what is a significant talent acquisition, Tata Motors has appointed Mr. Mayank Pareek as its new head of Passenger Vehicle Business Unit (PVBU), effective from October 1.

In his previous assignment, Mr. Pareek was the Chief Operating Officer at Maruti Suzuki India Limited (MSIL) and is a veteran of the Indian auto industry with an experience of over two decades. He was also a member of MSIL’s management committee and a permanent invitee to the MSIL board.

Tata Bolt launch images side 3
The new appointee’s primary task would be to spearhead the launch of the Tata Bolt.

During his tenure at Maruti since 1991, Mr. Pareek, an engineering and MBA graduate, had managed operations of wide and varied domains like marketing & sales, dealer development, after market services, product development, spare parts and accessories, used car business, outbound logistics and international marketing & sales.

Mr. Ranjit Yadav, the current head of Tata’s PVBU will now assume a new role as the head of International Business for Passenger and Commercial Vehicles.

Also read: Ratan Tata says Indian auto market deserves to be much larger

The appointment of a highly experienced leader is expected to provide Tata’s passenger vehicles division a much needed shot in the arm. The immediate task for new head would be to execute a successful market introduction of the Bolt.

More details about his background are available in the press release below the gallery.

Tata Bolt – Image Gallery

Mayank Pareek moves to Tata Motors – Press Release

[Head to Slideshare if you can’t view the press release.]

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Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!