IAB Report – Mahindra names upcoming scooter ‘Gusto’; Launch on Sept 29

Posted on: Sep 23, 2014 - 6:04pm IST

Calls it a global scooter.

Mahindra Two Wheelers today announced that its upcoming scooter (codename: Mahindra G101) will be called as the Mahindra Gusto. The vehicle, powered by an M-TEC engine (displacement not mentioned) will be launched in the Northern and Western part of the country and in Nepal on September 29.

Mahindra Gusto name reveal
Mahindra is sticking to its tradition of ending names with ‘o’ even with the newcomer.

The company has also announced that the Mahindra Gusto would be sold in South Asia, Latin America and Africa in “a few months”.

Styled in Italy and developed at the company’s R&D facility in Pune, ‘Gusto’ is a derivative of ‘gust’ which connotes “a sudden strong current of wind, symbolizing the spirit of freedom.”

Mahindra Gusto typeface
The Gusto will have launches in India and Nepal on September 29.

The scooter is described as having a stronger crankshaft and bearings, high inertia magneto, higher energy HT coil and a series regulator.

Also Read: Mahindra Mojo showcased in Nepal

Referring past reports, the Gusto would be powered by a 110 cc engine, to take the Honda Activa by the horns, and have a few segment-first features like the remote smart key.

Competitors: Honda Activa, TVS Jupiter, Suzuki Let’s

Expected Price: INR 40,000 to 45,000, ex-showroom

Launch Date: September 29

Mahindra Gusto – Press Release

[Can’t see the document above? Head to Slideshare]

Mahindra Gusto – Spyshot gallery

Next would you like to read more about the or more about Mahindra 2wheelers?

6 thoughts on “IAB Report – Mahindra names upcoming scooter ‘Gusto’; Launch on Sept 29

  1. rajat k says:

    I have been riding Gusto for the last 7 months and i have not faced a single issue..One of the best scooters from Mahindra for sure. It has some cool features like adjustable seating according to height and under dashboard storage feature.A happy customer πŸ™‚

  2. Ramesh Bhat says:

    I bought Mahindra Gusto recently and it has been running very well..The 110 cc engine is very smooth on the road.. and the remote key and adjustable seat feature is very cool..

  3. Ankur says:

    eager to have look! waiting for 29th!

  4. Nagabhushan says:

    looking forward to #gusto! seems like a scooter with good specifications!

  5. ranjitha5 says:

    Perfect timing was just looking out to buy a Scooter and this sounds great with all its innovative features!

  6. Gaurav says:

    Mahindra should have put some effort in research about the name, “Gusto”. It literary means, “a woman of roaming nature” in Punjabi culture or in other words, “whore”. Skoda did a similar mistake lauching, “Laura” plate. They eventually had to go back to Octavia.

    Anyway, don’t understand what makes mahindra think that putting, “O” at the end will get them success. Too much superstition, hey!


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Shrawan Raja

I'm Shrawan, the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.