IAB Report – Global brands struggle to connect with Indian customer: J.D Power report

Karthik

Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.

Show ads on technology and features, finds the study.

They may be some of the most popular brands in the world, but they are struggling to make a direct connection to the customer. A recent study by J.D Power Asia Pacific shows that customers in Northern and Eastern parts of India are struggling to differentiate between popular brands like Ford, Fiat and Renault.

Predictably, Maruti Suzuki topped the charts at 837 points out of a maximum 1,000, followed by Hyundai (758), Toyota (729), Honda (723) and Tata (703). Japanese giants Mitsubishi (565) and Italian major Fiat (586) stood at the bottom of the table.

Maruti Ciaz press shots side
Predictably, Maruti Suzuki topped the J.D Power Brand Influence and Positioning Study 2014.

In contrast, says the J.D. Power Asia Pacific 2014 India Brand Influence and Positioning Study, Japanese brands like Honda and Toyota are achieving this easily. The study looks at consumer awareness and perceptions of the brand to measure the impact of mass market passenger car brands in India. The study segments the market using psychographic, demographic and behavourial attributes to help car makers understand their prospective customers.

Also Read: Indian auto market to miss AMP 2016 targets

The study suggests that car manufacturers need to relook their advertisement strategy. While the ads now focus on themes like excitement, elegance and trendiness of the vehicles, prospective buyers instead seek ads that talk about the new features and technology-related improvements in the product.

J.D Power Brand Influence and Positioning Study

[Can’t view the document? Head to SlideShare]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Maruti Ciaz News & Updates

2018 Hyundai i20 (facelift) rendered in blue colour

Hyundai Elite i20 facelift to make Auto Expo debut – Report

2018 Maruti Ciaz (facelift) spy shot

2018 Maruti Ciaz (facelift) spied testing

Suzuki Alvio Pro front at 2017 Chengdu Auto Show

Suzuki Alvio Pro (Maruti Ciaz facelift CN-spec) – In 15 Live Images

Suzuki Alivio Pro (2018 Maruti Ciaz Facelift) front view

Suzuki Alivio Pro (CN-spec Maruti Ciaz facelift) unveiled

Modified Hyundai i20 by Custom Designz front three quarters

Custom Hyundai i20 ‘Hyperwode’ by Custom Designz

2018 Maruti Ciaz facelift rendering rear view

Rear of the 2018 Maruti Ciaz (Facelift) rendered based on the Chinese model