IAB Report – Tata Zest confirmed to launch on August 12

Posted on: Aug 4, 2014 - 6:41pm IST

The national launch of the Tata Zest will be conducted on August 12, Tata Motors confirmed in an email today. Production of the compact sedan started at the Tata-Fiat joint venture plant in Ranjangaon, Maharashtra, last month.

Tata Zest Diesel F-Tronic AMT Review front quarter angle
The Zest is the first ‘new’ Tata car since the Safari Storme in 2012.

Based on a revised Manza platform, the Zest is the first of Tata’s ‘new’ cars, which is to be followed by the Bolt hatchback later this year. The Zest will offer two engines – the diesel engine is the familiar 1.3-liter Fiat Multijet producing 90 PS (88.7 bhp) and 200 Nm of torque. It will be available with a 5-speed manual or a segment-first 5-speed automated manual transmission (AMT), making it the cheapest automatic-diesel car in the country.

The Zest’s petrol engine is Tata’s new 1.2-liter turbocharged ‘Revotron’ that develops 90 PS (88.7 bhp) and 140 Nm of torque. The Zest petrol comes only with a 5-speed manual transmission.

Tata Motors has already initiated pre-launch bookings for the Zest at INR 21,000. The car will come with a 6-year warranty, according to a media report.

Be sure to read our reviews of the Zest diesel AMT and Zest turbo-petrol.

Competitors: Maruti Dzire, Honda Amaze, Hyundai Xcent

Expected Price: INR 5 – 7.5 lakhs, ex-Showroom

Tata Zest – Image Gallery

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3 thoughts on “IAB Report – Tata Zest confirmed to launch on August 12

  1. MDV says:

    Tata Zest specs/review looks interesting. But pricing of the Zest will be very critical. Customers will not only compare prices with New Dzire, Amaze, Etios etc but will also compare resale prices of the Etios/Dzire/Amaze/Xcent. Unfortunately Tata vehicles have so far had a low resale value and hence pricing of Zest becomes very critical.
    Typically new car buyers change cars every 3 years and hence the perceived resale value will play a major role in Zest Sales.
    Tata Service will also need to have a total refocus and customers should see the difference from the erstwhile service behaviour.

  2. Rohit Sir says:

    i agree with nayar……..Tata launch there nice compac t sedan ZEST on 15 August Freedom Day to give freedom of indian customer from foreign car manufacturer companies i.e. suzuki, hyundai, Renault…..and much more.
    I request Tata plz change launching date with 15th August.

  3. Dr. Nayak says:

    August 15th could have been a better date. It signifies freedom form foreign technology; a new automobile with new engine, made in India by a so called Indian company (not sure).


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Shrawan Raja

I'm Shrawan, the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.