Report – Isuzu working on Toyota Innova rival with India as manufacturing base

Posted on: Aug 30, 2014 - 12:18pm IST

The full sized MPV is codenamed Isuzu RU30.

Economic Times reports that Isuzu is working on a new MPV to rival the Toyota Innova. The report says that the upcoming people carrier will have India as its production base.

Indian Isuzu MU-7 front
The MU-7 (image) and D-Max are currently assembled at HM’s Chennai facility.

Isuzu has announced an investment of INR 3,000 crore in the country which would see a full fledged manufacturing plant come up at Sri City, Andhra Pradesh. The Japanese automaker currently sells the MU-7 SUV and D-Max pickup truck in India, and both are assembled at Hindustan Motors’ Chennai facility on a temporary basis.

No technical details of the MPV is available as of now. In a statement, Mr. Takashi Kikuchi, president and MD, Isuzu Motors India, said that the future product plan has not been finalized yet and the company’s current agenda is to achieve 80% localization for its existing products in India in the next two years.

Isuzu D-Max Spacecab Arched Deck Review front three quarter
The company’s immediate task is to localize existing products by up to 80% in the next 2 years.

The Isuzu RU30 is reported to be ready by the festive season of 2016, a short while after the launch of the next gen Toyota Innova. ET says that Isuzu is planning to sell around 40,000 units of the MPV in the Indian market per year.

Check out our review of the Isuzu D-Max

Once the Sri City plant is up and running, it would also act as an export base for new MPV. The car could be shipped to Asian nations, where the Toyota Innova is popular.

Competitors: Toyota Innova, Mahindra Xylo, Tata Aria

Expected Price: INR 10 – 13 lakhs, ex-showroom

Launch Date: 2016

Isuzu D-Max – Image Gallery (Unrelated)

[Source: Economic Times]

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4 thoughts on “Report – Isuzu working on Toyota Innova rival with India as manufacturing base

  1. k s pradeep says:

    being a leader in the automotive market for decades it should not be an herculean task for the isuzu to take on the innova, but couple of years back there was a buzz that the Malaysian company Petrodua was planning to take on the Innova by assembling at Pitampur. I think it is the right time to revive their strategy with a suitable counterpart and why can”t they do with the Isuzu ?

  2. Nirdosh Loomba says:

    ISUZU must introduce sedan/hatchback models to reach masses in India, MPV is not everyone’s choice.

  3. Dr. Nayak says:

    Nice job Isuzu; in tune with NAMO. 80% localization is fantastic, it took Maruti 20 years to achieve that level.

  4. Veeru Muttal says:

    Yes….yes….we wanted it badly to have better option against Innova. But I am still skeptic about Isuzu as their experience with passenger vehicles is limited and design language deserves to be attentive far more for finer in particular details. Hope they will give us a an better than thought product and succeed in delivering right stuff. Every one has to experience for the first time….their experience in trucks may come handy.


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!