IAB Report – Fiat Avventura pre-launch bookings to start within weeks
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Avventura to be shown in at least 3 shopping malls next month.
Fiat will be launching the Avventura in India sometime in early October, Indian Autos Blog can confirm based on our sources. In a buildup to the launch, the carmaker will be carrying out several marketing initiatives to create buzz around the car.
By early next month, the Avventura will be showcased in at least 3 shopping malls for prospective customers to take a look. At about the same time, Fiat will start accepting pre-launch bookings for the car with an option to book it online as well. The dealership display cars will reach showrooms sometime towards the end of September. The national launch of the Avventura will be preceded by pre-launch activities in 9 cities.
Based on the Punto Evo, the Avventura gets projector headlights, roof rails, an exposed spare wheel and body cladding. Interior changes come in the form of roll-and-tilt gauges and contrast stitching. Mechanically, the car would inherit its engines from the Punto Evo.
Fiat India has already started teasing the Avventura on its website.
Competitors: VW Cross Polo, Toyota Etios Cross
Expected Price: INR 6 – 8 lakhs, ex-showroom
Launch Date: October 2014