Report – Skoda India to experiment on Rapid to make it “more Indian”

Posted on: Jul 17, 2014 - 6:35pm IST

The Skoda Rapid would be given the highest preference in the company’s Indian operations. Mr. Sudhir Rao, MD, Skoda India, told Autocar India that whatever experiment that the brand does in the sub-continent, in terms of adaptation to the market, it will be done on the Rapid.

Mr. Rao says that the company is looking at ways to modify the Rapid to make it “more Indian” without disturbing its Skoda traits. Depending on the results of the experiment, the same approach would be applied to other Skoda models.

Skoda Rapid new corporate identity
The Skoda Rapid is about to receive a facelift and a diesel engine transplant.

After the Fabia failed, Skoda India has decided to shift its attention towards the “Value-Luxury” segment with the Rapid sedan at the epicenter of its strategy. The Rapid is the chosen one simply because it is the company’s current best seller with over 44,000 units customers since the launch in November 2011, and is the only product to be localized well.

The Rapid is due for a mid-life refresh which would borrow design cues from its European counterpart. The refreshed Rapid will receive the new 1.5-litre diesel engine that debuted in the recently launched VW Polo facelift and is set to be featured in the upcoming Vento facelift next. The updated diesel sedan is also reported to be equipped with a DSG automatic gearbox that would be introduced in the facelifted Vento diesel.

Skoda Rapid (European spec) – Image Gallery

[Source: Autocar India]

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4 thoughts on “Report – Skoda India to experiment on Rapid to make it “more Indian”

  1. Tijo says:

    Skoda Management are living in another world. I feel they are true morons who are sitting on a pile o f sugar searching for sugar.
    The whole world is asking them to concentrate on Customer service & they are ignoring it. None has told them that their cars ain’t bad. also cost involved is subjective. Their products are great & People hasn’t complaint about it yet only compliant is the Attitude & quality of the Service they offer on their cars.
    Instead of making more localization & destroying the product quality why cant they be wise & take more initiative on the customer service & attitude??

  2. snt says:

    Skoda just doesnt get it …….

    there is nothing wrong with their cars per se ….. they make wonderful automobiles ……. but its the company’s attitude to the customer and their lack of proper customer support. This is whats keeping me and hundreds of other customers from even touching them with a barge pole.

    1. Prem says:

      True, True, True, True, True, True, True. What I was about to write. Only two thing to improve in Skoda – “company’s attitude to the customer and their lack of proper customer support” Nothing else. Anyway seems like Skoda management is idiots! else they would have improved by now.

      1. guru g says:


        you are wrong. the management is very very very clever. over the years they have reduced their work ;-).


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!