Report – Nissan’s Infiniti brand will “inevitably” enter India via CKD route

Posted on: Jul 22, 2014 - 2:56pm IST

In a bid to take advantage of the growing luxury car market in India, Nissan’s premium luxury brand Infiniti would be foraying into the country in the future.

Talking to Times Of India, Mr. Andy Palmer, chief planning officer, Nissan, said that it is “inevitable” for Infiniti to venture into India but the timing and product bandwidth need to be right. He added that local assembly of Infiniti cars, preferably at the Renault-Nissan Alliance’s Orgadam plant near Chennai, would be the viable business model since import duty on CBUs (Completely Built Units) is high.

Infinity Q30 Concept Front Right
Infiniti Q30 hatchback and QX30 crossover based on the Mercedes MFA platform are the obvious products for India, says Mr. Palmer. (Image: Infiniti Q30 Concept)

Mr. Palmer also said that the upcoming Infiniti Q30 hatchback and QX30 crossover, which are due for their international debuts next year, are the “obvious” products for the Indian market. Both new products would be underpinned by technical partner Mercedes’ MFA front-wheel-drive platform. The MFA forms the base for the Mercedes A and B Class, CLA and GLA, two of which have launched and constitute 20 percent of Mercedes’ business in India.

For Russia, Infiniti assembles cars without much of a local content and a similar business model could be adopted in India as well. With Datsun already in play to cater to the lower end of the market, the arrival of Infiniti would help Nissan cover the entire breadth of the Indian passenger car market.

Fellow Japanese automaker Honda and Toyota which have their own premium brands Lexus and Acura respectively are not quite clear about introducing them in India.

Infiniti Q30 Concept – Image Gallery

[Source: Times Of India]

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One thought on “Report – Nissan’s Infiniti brand will “inevitably” enter India via CKD route

  1. Ramesh says:

    If Infiniti wants to create the image of a Luxury brand in India, the Q30 hatchback is a wrong choice. They should start with the Q50 saloon (competitor to BMW 3 series, Merc C class & Audi A4) and Q70 ((competitor to BMW 5 series, Merc E class & Audi A6). Only after establishing these models, should they go for cheaper models like the Q30 hatchback.

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Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!