Report – Land Rover wants to make new Defender “very affordable”

Posted on: May 10, 2014 - 10:21am IST

Land Rover design director Gerry McGovern was willing to give a few more details on the next generation Land Rover Defender to the American media on the sidelines of the New York Auto Show last month.

McGovern told at the 2014 Auto Expo that the Defender has moved quite away from the DC100 concept, and the vehicle now captures the essence of the iconic version of it in a contemporary and relevant way.

Land Rover Defender Silver Pack front facia
The next gen Defender would not look anything like the original, its design director Gerry McGovern, told IAB earlier this year.

McGovern did not talk on platforms but this is what he told Car & Driver –

The Defender pillar, it needs to be said to help put it in context, will be more about durability; about ruggedness. We want to make Defender very affordable. You’ll get versions that are very elemental in terms of what’s inside them, but you’ll have the ability to move it up and make it more premium, but it’ll be durable premium.

The Defender is one of the three pillars (Range Rover, Discovery and Defender) of the Land Rover family and the first vehicle/variant is expected to roll out in 2016. The Defender can be sold again in developed countries as it would have airbags and safety features (for the first time) that make it compliant to current crash safety and other vehicle regulations.

McGovern insisted that the Range Rover and the Defender are “meant to do different things”. He had told IAB that people would not be disappointed with the new vehicle which looks “completely different from the original vehicle”.

Land Rover Defender Black Pack & White Pack editions (current gen) – Image Gallery

[Source –]

Next would you like to read more about the or more about Land Rover?

7 thoughts on “Report – Land Rover wants to make new Defender “very affordable”

  1. Mike shankin says:

    I agree that the new defender should revert back to it’s more basic beginnings. Ruggedness, reliability, and efficiency should be at it’s heart and soul. A lower price by decontenting some of the unnecessary luxury items will allow more potential buyers. If you need 500 hp than buy a range rover. I’ll take mine with a fuel sipping tdi or diesel /electric hybrid. Choices!

  2. Alberto says:

    If the shape of the new Defender will be changed very much all Defender fans will never buy the new one,

    For the company will be a big flop: It does make any sense to change the shape : change interiors and full stop.

  3. BleedGreen says:

    McGovern, should reconsider making the new Defender “completely different from the original vehicle”… Mercedes haven’t changed much on the G-Wagen in 32 years!

  4. matt says:

    Did you ever think that people dont want change. If you change the shape of a Defender you may as well not call it a Defender. I will be disappointed this i tell you now. Because no doubt it will have a pissy little 4 cylinder diesel, independent front suspension and ( with a cringe here ) monocoque body……In other words soft as a old mans you know what….

  5. Roz says:

    people would not be disappointed with the new vehicle which looks “completely different from the original vehicle”.

    Well there’s a contradiction if ever there was one.

    1. Jesse says:

      Amen to that!

  6. Johnd69 says:

    Wonderful beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea fddfdbaekege


Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Shrawan Raja

I'm Shrawan, the Founder & CEO of I love teamwork and talking about cars.