IAB Report – Honda Mobilio overtakes Ertiga to become 2nd best seller in Indonesia

Posted on: Apr 15, 2014 - 1:05pm IST

The Honda Mobilio became the second best selling car in Indonesia last month, overtaking its rival, the Suzuki Ertiga. Since its launch in Indonesia in January this year, P.T. Honda Prospect Motor have delivered 18,341 units of the MPV.

Honda Mobilio front three quarters at Auto Expo 2014
The Mobilio is now the second best selling car in Indonesia.

In its launch month in January, the Mobilio was the 18th best selling car in Indonesia, while February saw the MPV jump to the third spot with sales of 6,241 units. Last month, Honda sold 10,592 units of the Mobilio, hence clinching the title of the second best selling car. The first best seller, the Toyota Avanza, is an MPV rivaling the Mobilio. March 2014 saw Suzuki sell 3,475 units of the Ertiga.

According to Honda, the Mobilio now has a market share of 18 percent in the small MPV segment. The company also said that it has received a total of 30,000 bookings for the Mobilio till date.

Suzuki Ertiga Sporty launched Indonesia front quarter
Sales of the Suzuki Ertiga in Indonesia have slipped over the months.

Meanwhile in India, Honda Cars India is gearing up to the launch the Mobilio. Honda announced on its Indian website that the Mobilio will launch in a few months time, most probably in the July-September period.

Apart from a 1.5-liter petrol engine, the Mobilio in India will get a 1.5-liter diesel engine matched to a manual gearbox. The petrol would be offered with manual and automatic transmissions.

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4 thoughts on “IAB Report – Honda Mobilio overtakes Ertiga to become 2nd best seller in Indonesia

  1. Dhananjayan says:

    Come what may, as a wholesome MPV, the Ertiga is hard to beat.
    Yes, the Honda diesel is more powerful and efficient.
    But it is not as smooth or refined as the DDiS.
    In the case of Amaze, it is an irritant.
    Another reason for this noise is the aluminium engine.
    Moreover, the Mobilio is ugly outside and drab inside.
    Fixed headrests? Damn!!
    Maruti Suzuki’s easy maintenance and service is unbeatable.
    This will be similar as the Amaze-Dzire in India. The Dzire is still much desired whereas the Amaze is not so amazing nowadays.

  2. Rahul says:

    Yes – same thing will surely happen in India too if Suzuki continue to use such puny engines in this car (1.4, 1.3). they should come up with at least 1.6L to survive now.

  3. Manish says:

    This was on bound to happen. In India Honda will eatup a lot of share of Maruti Ertiga. Till the day manufacturers like Honda and others build the remote presence, they will not able to top the chart in India.

    Anjan tell me , you an expert and meet a lot of manufacturers, why they are slow in penetrating remote India ? With investment of one showroom in any Metros, one can open 5-6 showrooms in B and C class cities. Is it not wise ?What do you think ?


    1. Anjan Ravi says:

      Hi Manish,

      Manufacturers are in fact doing exactly what you mentioned: Opening new outlets in Tier II and III cities. Honda India announced earlier this month that they will increase their dealer footprint by 35% by the end of this year with emphasis on non-metro cities.


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.