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The Tata ADD Venture Concept showcased at the Auto Expo is for the “young, fun loving, technology-driven, active customer”, says Tata. Apart from the funky exteriors, the interiors are inspired by a “café lounge with flexible seating”.

Tata ADD Venture Concept front three quarters

If you think thats marketing talk, wait till you hear about the concept’s “Integrated hot drinks machine”! Further funkiness is found in the side and front center stacks which come with internet enabled iPads. Other features include a roof mounted dual AC, butterfly windows, sunroof, cool box and a CD/MP3 music system.

Tata ADD Venture Concept seating

The ADD concept is based on the Venture van. It is even powered by the same 1,405 cc engine that develops 71 PS @ 4,500 rpm and 135 Nm @ 2,500 rpm matched to a five-speed transmission. It measures 3.95 m long, 1.56 m wide and 1.87 m tall, weighing in at 2.05 tonnes. It is shod with 14-inch alloy wheels and the drive is transferred to the rear wheels.

Tata ADD Venture Concept at Auto Expo 2014 – Image Gallery

Tata ADD Venture Concept Press Release

[Can’t see the press release here? Head to Slideshare]

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  • Bhargava

    WOW!! Amazing week-end getaway machine! This would be a great VFM product aimed at the next-generation youth, if launched in India.

    This time Tata Motors has worked hard for this concept vehicle so that Mr. Dilip Chabria could sit back and relax ;-)

    The wheels, interiors, convenience features and space are amazing.

    In addition to these, I would recommend:

    a. Two roof mounted LCD screens connected to the on-board entertainment system.

    b. The air-conditioning (HVAC) need to be powerful.

    c. There should be an on-board 800VA Transformer-less (TL) Power Inverter with power sockets at appropriate places – to power different gadgets/laptops.

    d. A roof top bicycle rack to carry adventure bicycles.

    e. A 12 Volts DC Refrigerator

    f. LED based Color change-able roof-top Ambient light rails, for night time, to set the right mood. (wouldn’t cost much)

    g. The Multi-Information-Display on the dashboard can be improved.

  • Chip Planter

    Here comes the Peace Mobile v2. The concept looks like a VW Type 2, just cannot wait for some creative soul to start painting this concept in the psychedelic hippy designs and colors and take it for a spin to the next Woodstock Festival. Definitely a vehicle for the next generation of college kids.

  • thirumal

    i showed the interior photos to my friends. they said wow … askied which car is this … and when i showed them the exterior … they were dumbstruck … Good going tata

  • sandy

    Thats an innovative outdoorsy conception. Never thought this to be weighing 2.05 tonnes.