Report – Ford’s Chennai plant to become a 24X7 EcoSport dispenser

Posted on: Feb 25, 2014 - 12:15pm IST

From the second half of 2014, Ford India’s manufacturing plant located in Chennai, Tamil Nadu, will operate 24×7 in a bid to churn out more EcoSports, and thereby reduce the waiting period of the car.

Ford India currently makes 350 units of the EcoSport a day. By June, this number will increase to 450, and by October, with the help of a three shift operation, about 750-850 EcoSports will be made each day.

Ford’s Chennai plant, apart from catering to the domestic demand, also exports the EcoSport to Africa, Middle East and Europe, and Japan will soon be added to this list.

Ford EcoSport launched in India Mars Red front three quarter
Ford’s Chennai plant will make nearly 850 units of the EcoSport per day by the end of this year.

Ford’s plan to run the Chennai plant at full throttle will be possible provided its vendors and suppliers also increase their outputs. A recent report indicated that Ford’s supplier were having production constraints, and as a result, adding a second shift was proving to be difficult.

Post the cuts in excise duty last week, Ford India announced a price reduction of INR 25,947 on the EcoSport.

The EcoSport is currently made at four locations worldwide – Chennai (India), Camacari (Brazil), Chongqing (China) and Rayong (Thailand) – and Tatarstan, Russia to come on stream later this year. If the Chennai plant was to operate 24 hours, it would be a first time occurrence in Ford’s 17-year presence in the country.

[Source – Economic Times]

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4 thoughts on “Report – Ford’s Chennai plant to become a 24X7 EcoSport dispenser

  1. prithvi says:

    I booked ecosport on march 5th and said delivery by june ie 4 months period but june passed july almost i made many calls,got reply will be getting in few days.at last i got frustrated and said if i don’t get vehicle by 2 days i cancel the booking,next day i got a call that ur vehicle arrived.whn i asked abt that how could u bring vehicle so fast they replied me actually this vehicle is to the person who booked on december,but we r giving it to you..i this way ppl who have booked vehicle waiting 4 long listining to there wordings.but once if we force them we get it by next day

    Reply
  2. dhruv says:

    ford is cheating people .. excise cut is minimum about 25000 on every model but they are just giving rs 6000 discount on base petrol variant ..!!!!!!

    Reply
  3. Tarun says:

    i booked the ecosport in august and i have been given delivery date of november 14…how amazing is that!
    we should fight this harassment by ford.. is there an existing group?

    Reply
    1. sri says:

      there were periods Fortuner took 1 year of waiting period in chennai and Dezire 8-9 months swift 5-6 months !! so were have you went to fight against those ? this is so silly to fight against car makers they introduce a car just to sell ..every car they sell it means they make money every second / minute / hour what ever people educated are complaining against companies saying this as harassment ? then its meaning less if you are really in need of any specific model then simple answer yes ! just to note i have been even waiting for my car for 4 months after that i have ended up with a different colour than what i had asked for and finally i switched over to a different brand it all happens just chill and enjoy the drive with your new Car !! cheer up !!

      Reply

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.