Indonesia – Toyota reported to be developing a new challenger for Mobilio, Ertiga

Posted on: Dec 27, 2013 - 8:34pm IST

According to an Indonesian media report, Toyota, the market leader of Indonesia, is currently developing “a major competitor” to the Honda Mobilio and Suzuki Ertiga.

Honda Mobilio rear at the Twin Ring Motegi
The Mobilio and Ertiga threaten to gradually erode Toyota’s market share in the light MPV segment, though the Avanza’s numbers currently look unattainable.

iOtomotif learns that Toyota will present its challenger at the Indonesian International Motor Show next year (IIMS 2014). Toyota currently holds the market leadership position in the light MPV segment with the Avanza that heavily outsells the Ertiga, more often than not, clocking at least twice the volume. The second spot in the MPV market is picked up by the Daihatsu Xenia, a rebadged version of the Avanza, proving how much Indonesian car buyers trust Toyota’s engineering.

iOtomotif adds that the design of the new Toyota MPV would be “more premium” than the Avanza’s, and the new MPV is also believed to be powered by a similar 1.5-liter four-cylinder petrol engine as the current model.

Honda’s Mobilio will land in Indonesia early next year, and the country’s analysts predict that it will be the company’s mainstay model and quickly become the brand’s top performing vehicle. The seven seater has been announced with a 1.5-liter petrol engine (in MT and AT variants) with prices below 200 million Indonesian rupiah.

Toyota Avanza press image front three quarter
The new Toyota MPV would look more premium than the Avanza and would get a 1.5L engine.

The Indonesian auto market is a fast-growing one in South Asia with sales up by 10.5 percent over last year. At 1.02 million vehicles, Indonesia is right behind Thailand which registered 1.12 million units for the first ten months of 2013.

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9 thoughts on “Indonesia – Toyota reported to be developing a new challenger for Mobilio, Ertiga

  1. Pardeep says:

    Thanks for you and your team diong work in right direction to analyse technology and advise customer . In India if i would to like to chose one of them for good milage, safety and comfort which one either petrol or diesel would be right choice among these three light Muv for personsl use 500 k.m in month- AVANZA / ERTIGA / MOBILIO ,Please send me right choice to buy .
    My friend want to buy SUV from coming new HONDA URBAN SUV AND SUZUKI ALPHA, HE wants lass maintrnance and more milage for personnel use 800 k.m in a month.

  2. Morris Mbae says:

    From a personal point of view, I have gained lots of information from this site than any other. I am in Kenya and your analysis has offered me much enlightened.

  3. Mohan says:

    Good to know about the author Shrawan Raja !!! BIG Cheers and Applause to you and to your team …I like most of the updates and information from IAB. The Logo designer rocks !!!


    1. Thank you Mohan, glad you are enjoying IAB.

  4. kapil says:

    Hi Shrawan, with your industry knowledge,when is the new model change (not facelift) for the Innova coming to India? I am looking for a 7 seater for the family for personal use to buy in 2014 before March 31,. Has Toyota mentioned if it would be bringing the Avanza to counter the Ertiga in India?


    1. Kapil, there is no facelift planned for Innova currently, there was one that launched recently, which is expected to take it to the end of its lifecycle in 2016. Toyota has no plans for Avanza in India either.

      1. kapil says:

        Thanks Shrawan, could you then give me an approximate month for Mobilio launch in 2014 so I could wait for that as Ertiga has a crazy entry system for the 3rd row of seats….

      2. We should have the Mobilio on the market by May 2014.

  5. GB says:

    With the 142 HP, 6th gen Innova round the corner, this car is not really all that exciting. I do hope that the new innova employs a wider front passenger seat assisted by a dashboard mounted gear selector. That, electric power steering, battery alternators engaging only during engine braking, AC compressors disconnecting when the gas pedal is floored and other such energy conservation measures will secure pole position for that car in that segment for the next 10 years too. 😉


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About the Author
Shrawan Raja

I'm Shrawan, the Founder & CEO of I love teamwork and talking about cars.