Tanzania – Tata Motors expands footprint by launching three models

Posted on: Dec 9, 2013 - 1:13pm IST

Tata Motors launched three models for the Tanzanian market last week – Aria, Manza and Safari Storme, branded simply as Storme. The launch of these models mark the expansion of the HORIZONEXT concept to the African nation.

Tata Safari Storme front three quarter angle
The Storme in Tanzania gets the same engine as it does in India

The models don’t see much difference from their Indian versions apart from tuning them to meet the Euro 3 norms that are still in place in the East African nation.

The Manza gets a 1,368 cc inline four cylinder Fiat engine as seen in India. The Tanzanian Aria is powered by the 2.2-liter DICOR engine, with an output of 138 bhp. The Storme, however, gets the same engine as its Indian counterpart.

Tata Xenon Pick-up
The Xenon has done well for Tata Motors in Tanzania, selling close to 300,000 units till September this year

Despite sluggish sales performance in its home country, Tata Motors has been tasting a lot of success in Tanzania thanks to its Xenon pick-up truck. According to media reports, Tata Motors’ sales executive for Tanzania – Huruma Mahenge – confirmed that till September 2013, the company had sold 300,000 units in the market.

The launch event in Tanzania’s capital city of Dar es Salaam saw the roll out of the HORIZONEXT concept, which is Tata Motors’ focus on its customers including “intense product focus” and “world-class manufacturing practices.” The concept was launched in India in June this year.

[Source – allAfrica]

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3 thoughts on “Tanzania – Tata Motors expands footprint by launching three models

  1. Sreekanth Jayadevan says:

    300,000 or 30,000. I doubt because xenon pickup was launched almost an year before..!!

  2. Ayyappan says:

    300,000 Xenon pick ups sold in any country is NOT a joke …

    Tata’s marketing team seems to be one of the worst ever….Nobody knows about this out here…luckily IAB came up with this story today.. .they’ve to move in with the times….

    Xenon has a mean look to it…they should look at changing the front fascia completely (just like the customized one showcased in Australia) and make it meaner and butch. Xenon is a good option for spinning off variants too …smaller SUV’s and the like ..

  3. Milo says:

    300,000 units in Tanzania, well that sounds great…..


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About the Author
Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.