Report – JLR set for a major transformation in 2014


Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.

Jaguar Land Rover, pushed by its owners Tata Motors, are ready to transform into “a global business that is also based in the UK, ” says its executive director, Mike Wright in an interview to just-auto.

Key to that transformation will be establishing manufacturing facilities outside of the UK and JLR’s plans are on stream with one each coming up in China and Brazil.

Jaguar F-Type R Coupe at LA Auto Show side view 2
Jaguar Land Rover’s new facility in China will roll out its first car in 2014. Two years later, its Brazil plant will produce its first car.

JLR’s China plant will roll out its first vehicle in 2014, Speth added. With a local manufacturing unit in place, JLR hopes to sell 100,000 cars in China, as against the 80,000 it is expected to sell this year. The first car from its upcoming plant in Brazil will roll out in 2016.

2014 Land Rover Discovery Facelift headlight
JLR’s executive director wants the company to become a global business that is also based out of the UK.

According to Wright, JLR’s business has been boosted mainly due to three reasons. For starters, Wright admits that there’s a trend in the global market that favours premium cars. Secondly, Wright remarks that JLR has been able to exploit rapid increase in demand in emerging markets along with the established markets. Finally, huge investments in a new product line up has allowed for “young and vibrant” model ranges in both the Jaguar and Land Rover lines, Wright added.

He also praised Tata Motors by saying that it recognises the need to maintain a certain pace in investment.

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