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Since its unveiling at the IIMS 2013 in September, the Honda Mobilio has amassed 5,000 bookings from the domestic market according to local media reports. HPM representatives who spoke to Indonesian journalists at yesterday’s unveiling of the top-end Mobilio Prestige variant said they were pleased with the number of reservations, but weren’t willing to share targets.

Honda Mobilio Prestige front

Honda targets to acquire a market share of 20% in Indonesia’s LMPV market with the Mobilio.

Honda opened Mobilio bookings at the Indonesian motor show and had unveiled the top-end variant in Jakarta yesterday.

HPM’s marketing director Jonfis Fandy said the ‘E’ variant, priced at 180 million rupiah, received the highest demand. Interestingly Fandy added that deliveries would begin in January or February, perhaps a few weeks earlier than previously reported launch dates.

The company aims to secure a 20% market share in the national LMPV market (low cost or light MPV market) which is dominated by the Toyota Avanza and the Daihatsu Xenia. The other competitor is the India-made Suzuki Ertiga which has entered the top 5 best selling vehicles in Indonesia, in its debut year.

Honda expects about 5% of Mobilio customers to opt for the Prestige variant.

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I'm Shrawan, an automobile engineer who began IAB in 2008, which today is rated as a Top 10 global automotive website by Technorati, and among the top 15,000 websites on the internet, according to Alexa.

  • Supratick

    Shrawan, can you please tell Honda India bosses to change the headlights? There’s absolutely no way to understand otherwise for novice common men that this is not Brio. Otherwise, this is an amazing car! Would’ve preferred a slightly lower height to give it an estate look, but nevertheless, well done! Just that headlight, please! Or atleast give the option of projector lamps without losing warranty.

  • Eng. Laxmi Narayan

    Respected Shrawan Ji ,
    By getting latest automobile news from your
    website we deeply in touch with coming models of different companies by this we beware about our requirements

    Thanks.