Report – Baby MINI possible, but only through a partnership

Posted on: Nov 28, 2013 - 5:26pm IST

MINI’s Rocketman concept is stuck on the shelf unless the company manages to find a partner that makes business sense out of the concept, according to its product boss Pat McKenna who spoke to Canadian website

The Rocketman concept saw its debut at the 2011 Geneva Motor Show. Despite positive interest during the show, McKenna says that finding a partnership with a company that develops the chassis is the only way to go.

Mini Rocketman Concept
The Rocketman concept, a throwback to the original Mini, is 3.4m long, 1.9m wide and 1.39m tall.

The new Mini Cooper Hardtop is bolted on to what is called as the UKL architecture, which will also be shared with BMW – Mini’s owners – but there isn’t any platform small enough to support the Rocketman as of now. The concept was built on a carbon fibre-reinforced-space frame chassis, something that is prohibitively expensive for mass manufacturing. McKenna says the challenge lies here.

For Mini and BMW to develop an entirely new platform for one product makes very little economic sense. But McKenna believes the car has a market in USA, whilst admitting that the rest of the world will see bigger demand.

The Rocketman concept measured 3,419 mm, which is a full 314 mm shorter than the Mini Cooper. The three-door three-seater also offers an additional seat as an add-on.

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2 thoughts on “Report – Baby MINI possible, but only through a partnership

  1. royvmathai says:

    why not Tat aka JLR tie up..a baby SUV for Range Rover,a supermini for Jaguar and despecced Tata Model for India…

  2. sandy says:

    Well that sounds crazy since the old Mini Coopers was even smaller then this and was real baby.


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Shrawan Raja

I'm Shrawan, the Founder & CEO of I love teamwork and talking about cars.