Report – Yamaha’s Activa competitor to be revealed at 2014 Auto Expo

Posted on: Oct 29, 2013 - 2:20pm IST

Yamaha Motors will unveil a new unisex scooter at the 2014 Auto Expo which takes place in early February next year. The yet-to-be named scooter will be priced above the Yamaha Ray and will be pitted against the Honda Activa, the reigning champion in this segment.

Yamaha Ray Z
The new unisex scooter will be priced above the Yamaha Ray.
[Image of the Ray Z used for representation only.]

Asano Masaki, chief executive and managing director of Yamaha Motor India Sales, confirmed plans for a new scooter to Business Standard. Masaki said that Yamaha wants to increase sales in the scooter segment in the next three years and as a result, a “commuter scooter” will be launched.

The unisex/family scooter segment accounts for 70% of total scooter sales and Honda sells an average of 100,000 Activas each month.

According to data released by the Society of Indian Automobile Manufacturers (SIAM), every fourth two-wheeler sold in India is a scooter and the numbers have only been increasing this year. In the first six months of 2013, scooter sales saw a 17% increase to 1.65 million units, while motorcycle sales hardly grew at 1% to 5.01 million units.

Honda Activa Roll out from Narsapura Karnataka
The Activa is currently the market leader in the commuter scooter segment.

Yamaha’s new 1.8 million unit capacity plant, which is under construction near Chennai, is expected to become operational by the end of next year. The company has invested INR 1,500 crores on this plant and Yamaha’s total capacity will increase to 2.8 million units when this plant is functional.

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4 thoughts on “Report – Yamaha’s Activa competitor to be revealed at 2014 Auto Expo

  1. Dr. Nayak says:

    All copycat versions with little or no originality! Can these Japanese companies do any better in terms of design?

    Reply
  2. Nirdosh Loomba says:

    Film stars attract customers.Technical features increase the sales.

    Reply
  3. Nirdosh Loomba says:

    I own a Yamaha Gladiator bearing chassis no:31312, from the very begining,front shock-absorbers and front disc brake is giving trouble.Now I have gone through your Yamaha Ray Z and noted that technically it is the same.So i feel same type of troubles will start , even in the new product. So please assure me that you have improved the system.

    Reply
  4. Charan says:

    Yamaha should Launch Delight Automatic Scooter which is very fresh in Design with round Headlight and they can pit it against Activa

    Reply

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Anjan
Anjan Ravi

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