Report – VW to target young families with Golf Sportsvan

Anjan

Anjan Ravi, I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

At the 2013 Frankfurt Motor Show, a concept VW Golf Sportsvan had its world premiere, thus previewing the next generation VW Golf Plus. Though called a concept, the car was production ready and reports indicate that VW could launch it in the summer of next year.

VW Golf Sportsvan Concept Front Left
The Golf Sportsvan was shown at the 2013 Frankfurt Motor Show.

It seems that the current Golf Plus is being bought by “older customers” and the company aims to change this, or rather lower their average customer’s age, when the Sportsvan is launched.

[Can’t see the video above? Head over to Youtube]

VW’s head of engineering for exterior, interior and safety, Christian Strube, told AutoNews.com –

The [Golf Plus] was bought more by older customers. With the Sportsvan we think we can get more families. Now that the Mercedes A Class has become a more conventional hatchback we might get people from that.

VW Golf Sportsvan Concept Side

For a start, VW will phase out the ‘Golf Plus’ name, replacing it with ‘Sportsvan’, which should definitely sound appealing to the younger audience. VW also believes that the Sportsvan would attract customers from premium automakers. Will their plan hold good even after BMW and Audi have introduced their respective MPVs (the 1/2 GT and the Vario)?

VW Golf Sportsvan Concept Rear Seats
Sportsvan with its larger cabin than the Golf, should appeal to young families says VW.

Three diesel and four petrol engines would be seen on the Sportsvan with power outputs varying from 85PS to 105PS. Currently, the Golf Plus accounts for 20% of the Golf family’s sales in Germany.

[Source – Autonews.com]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

VW Golf Sportsvan News & Updates

VW Golf Sportsvan roll out press shot

Germany – VW rolls out first Golf Sportsvan from Wolfsburg

VW Golf Sportsvan Concept Rear Right

Germany – VW Golf Sportsvan brochure available

VW Golf Sportsvan front press image

Germany – VW Golf Sportsvan goes on sale from 16.6 lakhs

VW Golf Sportsvan Concept Rear Right

Report – VW Golf Sportsvan to mark the start of a new look

VW Golf Sportsvan Concept Front

Frankfurt Live – VW Golf Sportsvan Concept says the Golf MPV is enroute