Report – Tata Nano AT could be launched next year in Indonesia

Posted on: Sep 23, 2013 - 10:50am IST

Tata Motors officially launched their first three products in Indonesia this week. The Tata Aria, Safari Storme and the Vista will now be sold to the Indonesians by PT Tata Motors Distribusi Indonesia, as the local subsidiary is called.

2013 Tata Nano
2013 Tata Nano was launched this June at the Horizonext event and now appeals to a much younger audience.

The Hindu reports that the Indian car maker will launch further products in Indonesia, one of them being an automatic transmission equipped Tata Nano. Apparently, Tata Motors has spent the last year in a “detailed market research and testing, the results of which led to the choice of the three cars” that were initially launched.

Results of that survey have also indicated that “Indonesians overwhelmingly prefer to drive automatic cars”. As a result, a specially-designed Nano with an automatic gearbox could be launched there as early as next year.

Tata Aria facelift AT shifter
At the 2013 Geneva Motor Show, Tata had also showcased a refreshed Aria with an automatic transmission. We are yet to see its market launch however.

With the 2013 Nano that was launched at the Horizonext event this June, Tata Motors seem to have changed their target audience and their entire marketing strategy for the Nano. What was earlier advertised as an upgrade for a family that uses a two-wheeler, is now a branded as a youthful car targeting a much younger audience. Certainly, an automatic transmission can only increase its appeal.

Mr. Biswadev Sengupta, President Director of PT Tata Motors Distribusi Indonesia, said –

We are very clear that within the next 3-4 years, Indonesia will become our largest market outside of India. It’s going to happen.

[Source – The Hindu]

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3 thoughts on “Report – Tata Nano AT could be launched next year in Indonesia

  1. Tom says:

    This will certainly turn the prospects of TATA NANO. Not sure why ain’t they doing this in India?

    Reply
  2. Rajesh says:

    Why not in India? Isnt it time that we moved to ATs?? Especially with such compact cars…..This is just what the ‘doctor’ should prescribe. An AT with Power Steering is all that is required to capture those ‘young’ at heart !!!

    Reply
    1. Krishna says:

      Waiting for AT with Power steering ……Are u listing to us TATA’s

      Reply

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Anjan
Anjan Ravi

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