Honda announces “EXCITING H DESIGN!!!” design concept
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Honda has just announced their new design concept called the “EXCITING H DESIGN!!!”. And yes, those three exclamations do have a meaning as you will soon find out.
The Japanese car maker says that this design concept would be applied to all their global products for a “more unique character and stronger presence around the world”. Think of this like the Audi Bulgarian Beard, which though being only a design characteristic, is applied to all Audi’s big and small.
The first of these H DESIGN!!!’s would be seen on the 2014 Honda Jazz/Fit, which was launched in Japan yesterday. If you compare the front of the new Jazz to the image of the H DESIGN!!!, you’ll notice that the grille is made of two distinctive elements – a broad element that connects the headlights and a slimmer element that runs underneath it, looking like a trough. Honda calls this the “Solid Wing Face”.
As far as the three exclamations are concerned, they symbolize the following:
Exteriors will adopt the Solid Wing Face and an advanced and uninterrupted design would follow. Interiors get an easy-to-use “Advanced Interface”.
Exteriors get a “well toned” body while the interiors get a “sporty and emotional” looking cockpit.
On the outside, cars will have “Dramatic Surfacing” for emotional attraction while the interiors focus on the texture of materials used.
Expect to see the H DESIGN!!! take shape on the Urban SUV, which like the new Jazz, is bound for India.
Press release on Page 2.