Europe – Limited Edition Ford EcoSport sold out in 48 hours!

Posted on: Sep 17, 2013 - 9:18am IST

Ford of Europe had announced a limited edition Ford EcoSport at the IFA Berlin on September 5th. In addition to the Titanium variant, the limited edition EcoSport featured 17-inch alloy wheels with a cobweb-like design, leather interiors and a Ford SYNC AppLink package with applications such as Spotify and Pandora.

Profile of the Ford EcoSport
17-inch cobweb-shaped alloy wheel is the only exterior difference in the limited edition model.

The limited edition model was restricted to only 500 units and as it turns out, all 500 have been sold within 48 hours! Customers had to go through Ford’s Facebook page in order to book their limited edition EcoSport.

Speaking to Indian Autos Blog at the 2013 Frankfurt Motor Show, Mr. Gaetano Thorel, Vice-President Marketing, Ford of Europe, said –

EcoSport is a great car…It’s really one of the magic of the One Ford strategy. We just announced the EcoSport last thursday at the IFA Berlin (September 5th, 2013) with this 500 units limited edition with the AppLink and it could be ordered only through Facebook. And in 48 hours, finished! All reserved! So the potential is huge.

Front of the Ford EcoSport
Limited edition EcoSport will also come in the ‘Mars Red’ livery.

While Ford previewed the limited edition model in a ‘Panther Black’ color, a ‘Mars Red’ limited edition variant was on display at the Frankfurt Motor Show. Ford had announced the limited edition variant to be priced at £16,995 (INR 17.7 lakhs) in the UK and from 19,200 euros in Germany (INR 16.08 lakhs).

The EcoSport for Europe and UK will be shipped from Ford’s Chennai plant in India. While European deliveries commence later this year, deliveries to the UK commence in March 2014.

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One thought on “Europe – Limited Edition Ford EcoSport sold out in 48 hours!

  1. brih says:

    Mr. Thorel is jumping the gun, not sure if he is over-excited or just indulging in wilful marketing trope.

    You can visit the page and it shows availability of 24 for the UK edition …

    https://www.fordecosport.eu/en_GB/

    So only 100 odd out of 120 for UK have been sold. Similarly, for France, 12 are yet available.

    I don’t expect it any different for other EU countries.

    Reply

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.