Ford India says that the EcoSport has gathered over 40,000 bookings since its launch on June 26th this year. The compact crossover, which was launched with prices starting from INR 5.59 lakhs, has given sleepless nights to many manufacturers even as its waiting list continues to stretch to 1 year!
That's right, some readers inform us that they are being asked to wait for a year for the EcoSport 1.5-liter AT model. Bookings for the 1.0-liter EcoBoost and the 1.5-liter petrol MT have been halted temporarily. The top-end diesel variant on the other hand, though it continues to be available for booking, will not reach your home for another 9 months at least!
Exports of the Chennai-made Ford EcoSport has already commenced with South Africa being the first market. Ford India has announced today that they will increase their exports to "meet rising demand" and to adapt to the country's changing market conditions.
Dave Schoch, Ford group vice president and president of Asia Pacific, said -
Despite current macroeconomic factors and ongoing market challenges, India is a big part of our global strategy. Exports from India have always been an integral part of that strategy and will help us to stay on track for turbocharged growth in the region, while going further to provide our customers with the vehicles that they want and value.
Press release on Page 2.
Ford India To Accelerate Export Strategy To Meet Rising Demand
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