Brazil – Fiat’s EcoSport rivaling Project 338 mini SUV in the works

Posted on: Aug 30, 2013 - 1:52pm IST

The Ford EcoSport has managed to keep the Renault Duster at bay in Brazil ever since its launch. The sales performance of the EcoSport has influenced Fiat to replicate Ford’s path.

Fiat Project 338 benchmark cars
The benchmark cars of the Project 338 suggest that it’s a B Segment Crossover.

Our friends at Autossegredos.com.br report that Fiat, the leading automaker in Brazil, is currently developing a mini SUV to compete with the EcoSport. Codenamed Project 338, the new car will have its inputs based on the market requirements in Brazil.

This spyshot doesn’t show any prototype of the Project 338 but points out the rival products against which it’s being benchmarked. The EcoSport is an obvious candidate and accompanying it are a couple of Mitsubishi TR4 (probably a 4×2 and a 4×4 version) and the Suzuki SX4.

Ford EcoSport launched in India Mars Red front three quarter
The success of the Ford EcoSport has influenced Fiat to follow its path.

The benchmark products suggest that the Project 338 is a B Segment Crossover in the making. The segment in question is growing leaps and bounds, not only in Brazil but throughout the world.

The whereabouts of the new SUV are still unknown but it would be made at the Italian carmaker’s upcoming Brazilian plant in the state of Pernambuco. The new facility will build the SUV alongside a new pickup truck that is codenamed Project 226. Both the new products would reportedly use a new range of powertrains.

The Fiat Project 338 seems to be in the initial phases of development and the first prototypes are expected to surface in early 2014.

[Source – AutosSegredos]

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Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!