Indonesia: Tata Motors says Aria will not go head on against Toyota Innova

Posted on: Jul 25, 2013 - 2:03pm IST

Most of you know that Tata Motors is gearing up to venture into high-growth Indonesia this year.

India’s largest automaker had displayed its extensive lineup of passenger and light commercial vehicles at IIMS (Indonesian International Motor Show) last year. This year’s motor show (in September) would witness the market launch of the brand.

Tata Motors is expected to start the Indonesian arsenal from the Indica and go all the way up to the Aria. The company hopes that Indonesia being an MPV loving market would grant asylum to Tata Aria which is a sales disaster in India.

Tata Aria facelift
A mildly refreshed Tata Aria was showcased at the Geneva Motor Show with an automatic transmission.

While the Aria was targeted at a segment above the Innova in India, at least during its launch, the MPV will use a similar strategy in Indonesia. Speaking to, Biswadev Sengupta, managing director of PT Tata Motors Indonesia said: “We are very confident Tata Aria will be accepted in Indonesia.” He added that the Toyota Innova is a pure MPV while the Aria is a 4×4 crossover with qualities of both SUV and MPV.

The Aria is powered by a 2.2-litre diesel unit which develops 140 bhp and 320 Nm of torque. The engine is mated to a 5-speed manual gearbox. Tata has showcased a refreshed version at the Geneva Motor Show which carried an automatic transmission.

Tata Motors is expected to kick off retail in Indonesia in September. Will the spacious Indian MPV manage to lure the people of the archipelago?


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5 thoughts on “Indonesia: Tata Motors says Aria will not go head on against Toyota Innova

  1. Sudharshan says:

    Innova??? Wth!!!! A car that was to take on honda cr-v, renault koleos, hyundai i-40, audi Q7 ended up this???. Why does Tata motors bother to make cars when their marketing team lets this to happen to their best products!!!!

  2. Ayyappan says:

    I think that’s a fair call.

    Indonesia is a lot more mature auto market than India and you never know, they might understand Crossovers better and embrace Aria too.

    Good bold move by Tata, I must say.

  3. sandy says:

    I think it will click since that side of the market understands the desirability of certain product. We have been comparing the Aria’s price with the Tata brand image, which became unfortunate for our home grown pride and kept Toyota and others higher without judging the product. Now justifying Toyota brand and quality in Etio twin is something we are left with; sad.

    1. Milo Cruise says:

      I think you are Sandy, people in India generally consider International company products to be better than local products. But that is not the case for all local products.
      And yes Tata needs to improve on Brand Image.

  4. Milo Cruise says:

    Tata Aria should not be compared to Innova.
    Aria belong to upper class than Innova.


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!