Price Comparison: Aggressively priced Nissan Micra Active takes on the Wagon R & i10

Posted on: Jul 5, 2013 - 1:47pm IST

Nissan India launched two cars yesterday – the 2013 Nissan Micra which is a facelift and the low cost Nissan Micra Active.

Nissan Micra Active front fascia

The Nissan Micra Active was rumored to be in the pipeline for a long time. Apart from being the first to bring you spyshots of the Micra Active, Indian Autos Blog also told you that Nissan would be planning to go down an entire segment with this low cost Micra. And one look at the price convinces us all.

Where the Micra Active starts from INR 3.5 lakhs, the 2013 Micra starts at INR 4.79 lakhs! That’s an entire INR 1.29 lakhs more than the Active. This difference will further exaggerate when you compare the on-road prices of the car, given that the Micra Active will attract a lower insurance premium and lower road tax and registration.

Nissan Micra Active and the competition

Mr. Nitish Tipnis, Director of Sales and Marketing for Hover Automotive India, said that with the previous Micra, Nissan was playing in between the B and B+ segment (According to the company, the B Segment is made up of the Hyundai i10, Chevy Beat, Ford Figo and Maruti Wagon R while the B+ segment consists of the Honda Brio, Maruti Swift, Hyundai i20 and VW Polo).

He said that Nissan India’s ‘game changing’ strategy was with the introduction of the Micra Active alongside the 2013 Micra. Value seeking customers would definitely appreciate the Micra Active’s base price.

To give you an example of what we mean, take a look at the prices below:

Nissan Micra Active Prices compared

No doubt then that the Micra Active has been priced very aggressively. It even makes the A segment Spark look a bit over priced. The fact that the Micra Active is, all said and done, a Micra at the end of the day and the USPs such as the spacious cabin and the efficient 1.2-liter petrol remain unchanged, certainly works in its favor.

It is not all that badly equipped either. All variants feature power steering, tilt steering, AC, Engine immobilizer and body colored bumpers as standard. The XL variant gets front power windows while the XV gets it for the rear also, along with an audio system capable of CD, USB and Aux-in. The XL and the XV get remote keyless entry in addition.

The XV Safety variant which retails for 4.71 lakhs is loaded with dual airbags and ABS, EBD and Brake Assist.

You can view the brochure scans of the Micra Active right here.

Has Nissan India finally done it?

[All prices quoted in this article are ex-showroom, Mumbai]

Next would you like to read more about the or more about New Nissan Micra/March?

8 thoughts on “Price Comparison: Aggressively priced Nissan Micra Active takes on the Wagon R & i10

  1. vaibhav says:

    What sells, works well!

  2. Sunil C B says:

    Micra Active has great look and more features. But how much is the mileage in real driving conditions?

  3. Ayyappan says:

    I’m glad that people are actually waking up to Micra Active now. The Micra is a global car running for more than 25 years and an iconic one too. Nissan has actually done the unexpected. Nobody would have thought Nissan would price the Micra Active at 3.5 lacs. And I don’t see dramatic changes or cost cutting measures to the original version. Terrific work by Nissan, have to admit. The Micra Active is well ahead of all the competitors listed here as a wholesome package – Terrific pricing, great build quality, mileage, space and ownership experience.

    While auto blogs went overboard about promoting Ecosport and were screaming about the fake aggressive pricing, I don’t see most of them carrying posts about the outrageous value for money proposition from Nissan with the Active. Good job IAB on carrying out this comparison exercise.

    And it’s not just an attractive price tag only for the Start variant to attract people and then doing a Himalayan price hike for the remaining variants like Ecosport. Across 4 different Micra Active variants, the price difference is only 1.2 lacs whereas with the Ecosport, the price difference between 2 variants is 1 lac which clearly shows the crooked strategy.

  4. Manish says:

    Japanese have same mentality, first test market with pricing high, it gives two advantages, 1. You built up the premium brand image 2. If that market accepts the product at that high price then nothing like it, get more profit also.

    Honda tried with Jazz [ second innings of Jazz with low prices coming soon] and now Nissan does it with Micra. The built and driving pleasure is much much more as compared to maruti and other competitor in the segment. I am sure they will make a buzz. But as Deepak said, still Indians will go for maruti, as India is country of villages and town and more then 85-90% of Indian stay there. Where generally they are not much aware about the new development and they don’t trust the brands who don’t have service presence near their home.

    If i need to buy car in this segment, I will surely go for Nissan Micra.

  5. M says:

    Makes you wonder what the Datsun would be priced at if they can get the micro down to this price

  6. Nitin says:

    Certainly quite a front runner and a capable car.

    Would like to know more as and when the performance is evaluated.

  7. sandy says:

    O yes, Nissan India has finally done it. I liked the car new face very much and the price along with the offering is deal sealer. Can’t belief the timing, when the Indian Automobile market was blowing crackers for Ford EcoSports arrival with their aggressive pricing and offering, we thought the premium hatches are gone. But, Nissan quietly made big impact, which could be better be said as “Zor kaa Jhaatka, Dheere se Lage!”. It has left no room for Maruti, and Micra Active clearly reflects their commitment on their upcoming DATSUN brand. Really, Nissan is very clever in this term and I wish they retain such cleverness in finding the way for cheaper EV.

  8. Deepak Chablani says:

    This is quite a revelation ! The great Indian matchbox-Alto at 3.21 lacs and the Micra at 3.5 lacs ??? The Micra Active is hell of a deal to be honest. It still looks a premium hatchback for me, may be because the build quality is so good for Nissan.

    Indians might still run after Maruti with their eyes closed though 🙂


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.