New variants of Force One SUV officially launched, range starts from Rs. 8.99L

Posted on: Jul 29, 2013 - 3:04pm IST

We have brought you the brochure scans of the new variants of the Force One SUV. Today, Force Motors has officially unveiled the new variants at an event in Pune.

Force One EX entry level model

The SUV was available only in one trim level so far (with 2 seating configurations) and the company has added two more variants, one below the current trim level and one above it. The EX is the base variant, the SX is the original trim level but it now gets ABS with EBD. The LX is the top end variant which offers four wheel drive.

The entry level EX variant comes with a 2.6 litre BS3 diesel engine which produces 82PS and 230Nm. The One EX gets foglamps, body colored bumpers and is available in a 7-seat configuration. Force Motors says that the EX variant would be a good high end taxi for rural markets.

The SX and LX variants are powered by the 2.2 litre FMTECH diesel engine that is derived from Mercedes. This engine develops 141PS and 321 Nm torque.

Force One SX launch

The SX variant offers LED DRLs, ski racks, rear washer, wiper and defogger, alloy wheels, 2-DIN audio system with Bluetooth connectivity, remote central locking, reverse parking sensor, ABS with EBD (optional), driver seat height adjustment and cruise control. The top end LX variant has the same equipment level as the SX in addition to a 4×4 system.

The Force One EX is priced at Rs. 8.99 lakhs while the SX variant retails at Rs. 11.78 lakhs to 12.06 lakhs depending on whether you opt for captain seats and ABS . The top end LX will be launched in August. The new variants will be available at the showrooms from August 16.

Speaking about dealerships, Force Motors is planning to increase its passenger car outlets from 25 to 50 by the end of the current fiscal. The company is preparing its manufacturing unit to accommodate the upcoming Mercedes derived premium MPV.

Force One EX

Over 2,600 units of the One have been sold so far, since the car’s launch less than two years ago. The Pune based automaker is hoping to sell around 2,500 units of the One this fiscal and around 5,000 units in the next fiscal (FY 2014-15).

BS Motoring reports that the BS4 versions of the One and the Gurkha will be launched in the first quarter of 2014.

Press Release can be found on Page 2.

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3 thoughts on “New variants of Force One SUV officially launched, range starts from Rs. 8.99L

  1. Vijay says:

    This is the best example to show that a good engine is not enough to sell a car.

    1. $@! says:


  2. sagar says:

    Well if they change the dashboard fully and the interiors slightly, then they will sell 10,000 vehicles …

    they would not need the new look explorer 7 launched in china for the the next 18 months and thus allow them to plan better for the explorer 7 launch along with significant cost savings if they source some components locally …


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!