A rabid MINI lashes out at British spy photographers for distributing distorted images of its future model

Posted on: Jul 4, 2013 - 3:38pm IST

The 2014 MINI has been in the limelight since the year began. Camouflaged test mules of the new car have been doing extensive test runs across Europe and China resulting in copious flow of spyshots!

2014 Mini spotted
This is an image of the upcoming Mini that the outraged company sent out along with a statement of disapproval.

Here is another one which was taken in the UK and guess what, it is published by none other than MINI itself!

Well, understandably Mini is not flattered by the prying camera lenses of the test mule hunters. The iconic British small car maker has published a press release stating that “it is not the British way to send such unfavorable pictures around the globe” after a set of shots showing the car with nil camouflage hit the internet yesterday.

The BMW owned marque is comparing the next gen MINI with British Royal family, actors, footballers, top models and other celebrities who had to put up with paps who catch them off guard, most of the times in a compromising position!

Here’s an excerpt from MINI’s statement –

The published pictures do not reflect our good looks any way. As every celebrity knows, those extra long telephoto lenses have the devastating ability to negatively distort all surfaces, lines and angles.

The next gen Mini will grow in size and will be available in both 5- and 3-door configurations for the first time. The entry level model is expected to be powered by BMW’s downsized 1.5 litre 3 cylinder turbocharged engines while the performance oriented Mini Cooper would employ a bigger four cylinder engine.

The company says that the Mini will be unveiled shortly and invites the photographers to come closer to their object of desire then! We reckon that the global premiere could take place in Frankfurt Motor Show in September.

Head to Page 2 to read the full statement from MINI.

Next would you like to read more about the or more about 2013 Frankfurt Motor Show, MINI, Spy pictures?

One thought on “A rabid MINI lashes out at British spy photographers for distributing distorted images of its future model

  1. Sergius Barretto says:

    They arent angry, this is a beautiful and innovative marketing point to highlight the ‘British-ness’ of the Mini, and of course drum up some noise about it too

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!