Indonesia waiting eagerly for the new i10; To be called as Hyundai i15?

Posted on Jul 8 2013 - 7:22pm by Nithyanandh K
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The 2014 Hyundai i10 is being eagerly anticipated not only by Indian and Europeans but also by Indonesians.

News from Indonesia gives an interesting perspective! According to the Indonesian website Wartanews.com which quotes a Hyundai Indonesia official, the Hyundai i10 replacement could be called as Hyundai i15 in the domestic market!

2014 Hyundai i10 spied in India front

The 2014 Hyundai i10 was caught testing again last week in Chennai by reader Balasubramanian.

Well the name carries a reasonable logic if Hyundai decides to sell the current i10 alongside the new model, just like it has planned to do in India. The upcoming hatchback, codenamed Hyundai BA, is larger than the current i0 and smaller than the i20.

Having established a strong reputation for the “i” brand in India, it’s actually sensible for Hyundai India to consider the speculative i15 moniker which will go well with the car’s market positioning between the current i10 and i20.

Apart from being larger than the i10, the next generation Hyundai hatchback will adopt a future-ready design language and will benefit from high equipment levels. These are clear indications of Hyundai’s intention to move the new i10 upmarket.

2014 Hyundai i10 spied in India rear door

Visibly larger than the current i10, the replacement also features an improved rear seat experience, sources say.

We also think that by naming the new car as i15, Hyundai can avoid renaming the current i10 (like Nissan did with Micra Active) which creates a downgraded image, and prevent brand dilution or confusion to the current model.

It is to be noted that the Hyundai i15 name is nothing more than a speculation now but it would be interesting to know what Hyundai India has in its mind.

[Source: Wartanews.com]

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About the Author

By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

1 Comment so far. Feel free to join this conversation.

  1. Veer July 9, 2013 at - Reply

    I feel this car looks far more bigger than i10 and may be called i15…!!

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