Aren’t you the 2013 Tata Nano?

Posted on: Jun 12, 2013 - 8:45pm IST

Tata Motors is associating with MTV India to promote the Nano through a travelogue that pairs the car and its target audience – young India. Teams of youngsters from different regions of India complete tasks driving in a Nano. The challenges are designed to bring the Nano’s features and capabilities to the fore.

We observed that the Nano used by the “Nano West” team is in a color that’s not yet launched in the market.

2013 Tata Nano audio system
This is an integrated Bluetooth audio system that we’ve not seen in past or current variants. The design is very cohesive but weirdly the dashboard and seat trims are black on the top-end version.

Sure, the car could be a spin-off made exclusively for the show. But why would Tata Motors include air vents to the rear bumper (seen on test mules as well) and relocate the hazard light switch from the steering column to the central console (seen on the customer clinic car in Vietnam) for a TV program?

2013 Tata Nano hazard light switch between the AC vents
Note the hazard light switch relocation to the dashboard. Currently one would find it on the steering column.

Additionally there’s an external antenna and a completely different audio system that aesthetically blends into the central console. The dashboard is black with silver accents, and for a top-end model that’s weird. Chrome trimmings are also seen on the bonnet.

2013 Tata Nano Body colored front speaker casing
Body colored front audio speaker casing visible in this shot. Also note that the recessed dashboard is shared by a glove box and the speaker.

We sat through some of the uploaded Youtube videos and none of the visuals show the car’s rear clearly, where most of the body changes of the 2013 Tata Nano are concentrated around. However we did catch the camera partially exposing the car’s rear in one video.

2013 Tata Nano air vents on the rear bumper
Chrome strip across the rear bumper and secondary air vents for better cooling by the wind revealed in this visual.

Just when we were about to publish this story, we saw that the YouTube thumbnail for the video below (it appears only when you don’t press Play), clearly exposed the rear of the 2013 Nano.

2013 Tata Nano rear
Video thumbnail exposes the rear of the car.

A Tata Motors corporate communications representative told that the paint and the body kit were specially done for the program shoot and these features so far are reserved only to those copies.

2013 Tata Nano new body color and chrome strip on the bonnet
Dark blue body color, full body kit and smile-shaped chrome strip new to the Nano.

We’re meeting Tata Motors officials on the 19th and should get to the bottom of this then. You can watch the complete video showing the alleged 2013 Tata Nano below.

[can’t see the video above? Head over to Youtube]

Next would you like to read more about the or more about Tata Nano?

8 thoughts on “Aren’t you the 2013 Tata Nano?

  1. abhishek says:

    Nano has major drawback of noise & power… it seems that the 3 wheeler person has been upgraded to some car.
    there is no difference between a quadracycle and Nano.

    secondly, recently in mumbai i have seen Nano users trying to come out of a pot hole since Nano BHP doesnt allow. he has to push the car from back to bring out from pot hole.

    thirdly, my friend regarding expenses at back bumper.. since engine is there at back whenever there is collision the entire engine mounting gets problem. you need to expense more.
    In India engine at the rear is the worst idea any car manufacture can have.. the more unsecured car.

  2. Deepak Chablani says:

    Looks a lot more premium now. Good work I’d say though not drastic. I’m seriously considering the 2013 Nano as my city car now. I’m sick and tired of spending 15-20000 rupees every year to attend to bumper hits, scratches, dents ..thanks to the mad traffic and crazy drivers. My friends tell me that they hardly spend 2 to 3000 rupees for similar annual maintenance on their Nano. And they get around 21+ mileage in cities.

    The engine noise doesn’t really filter into the cabin I think. Whenever I travelled in the Nano, it appeared silent. The AC is pretty strong, its spacious as some of the sedans and very compact to park in the crowded places. Hope they have added power steering this time around.

  3. Ronak J. says:


    Yes, i agreed with you. and i have observed the same thing few days back. actually not only the Nano West team.. but i think all four teams are using upgraded nano.

    And when i compare it with the so called tata nano 2013 pics available on the internet since last few months.. we can clearly say that it’s the same vehicle which tata motors have provided to the nano drive with MTV season 2 teams.

    see this

    Honestly i don’t understand what kind of marketing strategy tata motors is following for new nano. 😉

    But i really like the placing of speakers on dashboard and integrated audio.

    So, we can say that upgraded nano’s release is very near..

  4. Amit Kumar Laskar says:

    Need to reduce totally the engine sound (like an auto-rickshaw) which comes from back for new as well as the sold cars.
    It is the most irritated draw back.

  5. Mithun says:

    If these are going to be the changes for 2013, then the car is not going to sell. By now TATA motor knows it. I think this blue Nano with chrome stripe was once displayed as a concept and maybe they made a few copies of it and using for special purposes. Unless they change the 2 cylinder engine and the fixed rear tail gate, this car does not have a future.

  6. Chirag says:

    Its the best low range car…

  7. sandy says:

    Very nice approach.

  8. Ayyappan says:

    Pic 2 shows the interiors in beige.

    I think the updates are noteworthy and clever this time around. The attempt is to make the Nano more upmarket.

    I think the Nano, Ecosport, Linea, Beat, XUV500 are really well designed cars. Nano has got very radical looks for an Indian car.


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About the Author
Shrawan Raja

I'm Shrawan, the Founder & CEO of I love teamwork and talking about cars.