Nissan and Mitsubishi begin production of the jointly developed mini cars in Japan

Posted on: May 23, 2013 - 5:26pm IST

Nissan and Mitsubishi created a joint venture entity called NMKV back in 2011 to develop small cars.

Nissan Dayz and Mitsubishi EK Custom
Toshiyuki Shiga (L), Chief Operating Officer of Nissan with Osamu Masuko (R), President of Mitsubishi Motors at the start of production ceremony.

In just two years, the partnership has come out with its first offering. Yesterday, Nissan and Mitsubishi announced the start of production of the new mini cars in the presence of about 350 Nissan, Mitsubishi and NMKV employees, at Mitsubishi Motors’ Mizushima Plant.

Nissan DAYZ
The Nissan DAYZ’s front fascia has a resemblance to the Nissan Note.

Nissan will call the small car variants as the DAYZ and DAYZ Highway STAR while Mitsubishi will call them as eK Wagon and eK Custom. The Nissan DAYZ’s front fascia adopts the firm’s design identity.

Nissan DAYZ Highway STAR
Nissan DAYZ Highway STAR is a sportier variant of the DAYZ.

The Mitsubishi’s versions have a distinguishable front fascia. However the rest of the car is same as the Nissan DAYZ.

Nissan DAYZ and DAYZ Highway STAR dashboard

The cars are powered by a 660cc petrol engine like the other JDM Kei cars. The engine is mated to a CVT gearbox and is available in both 2WD and 4WD configurations. The power output is not released but Mitsubishi claims that its models can deliver a mileage of 29.2 kmpl. Nevertheless, it’s announced that they will have touch screen display and automatic air conditioning which are firsts in the JDM mini car segment.

Mitsubishi ek wagon
The Mitsubishi eK Wagon gets the Mitsubishi identity.

Speaking on occasion, Mr. Toshiyuki Shiga, COO of Nissan, said: “The new minicar jointly planned and developed by NMKV, a Mitsubishi Motors and Nissan joint venture, is a combination of expertise of both companies while maintaining individuality of each brand. This is a result of new collaboration which is innovative even for industry.”

Mitsubishi ek custom
The eK Custom gets a trendier front end.

This will not be the end of the JV, as there are more such jointly developed products lined up for the future on the same platform. Mitsubishi Motors President Mr. Osamu Masuko stated, “We will continuously expand this collaboration maximizing synergy with Nissan.”

Mitsubishi eK Custon and eK Wagon dashboard

Following the first offering, the JV is developing a “super height wagon-type minicar” which is slated to be launched in early 2014.

Nissan DAYZ introduction video


[Can’t watch the video? Head to Youtube]

Nissan DAYZ and Mitsubishi eK Image Gallery

Nissan DAYZ and Mitsubishi eK Press Release

[Can’t see the document? Head to Issuu]

Next would you like to read more about the or more about Mitsubishi, Nissan?

2 thoughts on “Nissan and Mitsubishi begin production of the jointly developed mini cars in Japan

  1. sandy says:

    Those models are eye refreshing after seeing variety of boxes. 660cc with 29+ kmpl sounds threatening to the likes of Nano; “Tata gimme more “.
    I think they as as sizable as Estilo; any news on India bound?

    Reply
    1. Hi Sandy, these vehicles are only for the Japanese market, they don’t appear to have plans to export them or build it outside Japan.

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!