Lamborghini tractors to venture into India

Posted on: Apr 18, 2013 - 2:41pm IST

Won’t it be super cool to plough your farm land with a Lamborghini?  We mean the tractor not the supercar!

Lamborghini Nitro tractor

Every petrolhead know that Lamborghini was originally a tractor maker before that historic courtroom duel between Ferruccio Lamborghini and Enzo Ferrari which resulted in the first Lamborghini supercar, the 350GT.

As the supercar business brought the Italian marque fame and attention throughout the globe, the tractor wing took the backstage and is now a part of the SAME Deutz-Fahr (SDF) Group. And the company is contemplating the introduction of its premium tractors in India.

Speaking to Businessline, Mr. Bhanu Sharma, MD and CEO of SDF India said, “We are studying the market and may introduce some range of Lamborghini tractors in about a year. We have not decided on the models that would be introduced in India, so it will be difficult to comment on pricing.”

The interesting fact is that, SDF India already manufactures Lamborghini branded tractors at their Ranipet facility in Tamil Nadu. Mr. Sharma said, out of 6,000 tractors made in India last year, 800 carried the raging bull logo and were exported to Europe and Malaysia.

He also said that the tractors made in India are heavily localized. Components like the tires and battery are supplied by local vendors. Lamborghini tractors cost more than Rs. 10 lakhs in the export markets, but the level of localization should help SDF position it this side of Rs. 10 lakhs.

With the Lamborghini tractors, the company is targeting well off farmers, high profile individuals with farming interests, golf courses, cricket stadiums and luxury resorts.

Are you ready to plough through the earth in your Lamborghini?!

[Source: Thehindubusinessline.com]

Next would you like to read more about the or more about Lamborghini?

4 thoughts on “Lamborghini tractors to venture into India

  1. Prem says:

    I would be the happiest person on earth if our farmers can really afford for this. Sadly reality is quite opposite.

    Reply
    1. Nikhil says:

      Very true. They dont have the money to buy a handpump let alone an escorts tractor and let alone a lambo tractor

      Reply
      1. Punjabi Jatt Boy says:

        Then i guess,you have not come to Punjab. Here Farmers drive BMW`s,Porsche`s,Jaguar,LR`s etc and it would more of a status symbol than something needed. Ferrari is also introducing tractors starting from 8 lakh rupees.

  2. sandy says:

    Looks like bigger size ATV. Lambo brand may pull some to buy it, to teach SUVs some lesson. 😀

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!