VW’s Martin Winterkorn on India – Base cars are the need of the hour

Posted on Mar 22 2013 - 9:28pm by Anjan Ravi
Categorized as
868

VW XL1 under the skinProfessor Martin Winterkorn is the big chief at Volkswagen. Herr Winterkorn is the man who is tasked with directing Volkswagen to become the world’ biggest car maker by 2018. So what does he think about the Indian market and its contribution to this ambitious goal?

As you all know VW is on the brink of developing a new budget car for the Chinese market that is supposed to cost about 2,000 GBP. While this is still some way in the future (somewhere in 2015), India would be a potential market for the car as well.

The VW Up! is not due to be launched in India very soon, given that VW is finding it difficult to source the components of the right quality at a competitive price. On top of this, the car market in India has slowed down and tagged VW’s car sales along with it.

The question put forth to Mr. Winterkorn by Automobil Woche was this:

Will VW access the budget car for China and India with MQB derivatives?

Here is what Winterkorn has to say:

Markets like India and China have a tremendous need for highly price oriented ‘Base Cars.’ Volkswagen needs to be represented in this growing segment. Therefore, we have started the development of the Budget Cars. The use of MQB components does not make sense for cost reasons therefore.

Notice that he uses the word ‘Base Cars’ meaning that something more price conscious than the Up! is needed.

Whether VW would introduce their ‘Base Cars’ under their low cost brand, Tantus, or with the VW badge is something that only time can tell. VW has localized the PQ25 platform quite extensively in India, and has juiced it well with a variety of body styles under its own brand and as Skoda’s. This platform could be ideal to develop future models as the research cost and development times would be relatively less with good results possible through a lower investment at the production plant.

What we do know is that if the ‘Base Car’ has the key VW virtues such as the impeccable build quality and the pricing is done right as well, Maruti and Hyundai have a definite reason to be worried!

[Source - Automobilwoche.de]

Next, would you like to read more about Volkswagen or more about the ?

Like this kind of content? Subscribe to us via Email or Twitter to get our updates sent to you everyday!

About the Author

Hello! I'm Anjan and I can promise to you that the website you're currently viewing is the No.1 Automotive Website, at least in India if not the world...but we're getting there. From Live International motor show coverages to getting behind the wheel of the fastest Jaguar ever made, we at Indian Autos Blog have it all. Stay tuned and stay updated! Also, happy motoring!

5 Comments so far. Feel free to join this conversation.

  1. sandy March 23, 2013 at - Reply

    “The VW Up! is not due to be launched in India very soon, given that VW is finding it difficult to source the components of the right quality at a competitive price.”
    Now, what exactly did they mean? What components? In layman thought, if they can built and sell Polo, then why not Up!?

    • Shrawan Raja March 23, 2013 at - Reply

      Hi Sandy, you can read this article for more info – http://indianautosblog.com/2012/11/wont-launch-vw-up-until-localization-hits-90

    • sandy March 23, 2013 at - Reply

      Just went through it. 90% localization; wat a commitment. They would rather take the risk of loosing their market share for not having any product in that segment, rather then taking the risk of current 70% localization.
      Your team also asked for Fox, which they denied; and now they were again planning the same kind with PQ25 platform, Tantus etc. God bless them!

  2. Nikhil March 23, 2013 at - Reply

    You gotta be dreaming to believe that a german manufacturer car will come out to cost GBP 2000!!

    Skoda’s headlamps cost that much :D

Leave A Response