Ford EcoSport ready to say ‘Ni Hao’ to China on March 19

Posted on: Mar 11, 2013 - 8:30am IST

Ford EcoSport Geneva Motor Show alloy wheelsWhile there is no official confirmation on the Ford EcoSport’s Indian debut, the Chinese media is reporting of a domestic launch in the coming weeks. blogs that Ford China is getting ready to launch the EcoSport on March 19. The Chinese launch is very important for Ford because of the sheer size of the market.

The need for upgrading to an SUV is very strong with the Chinese car buyer. Ford hopes to capitalize on this booming segment and become an authority in the SUV segment with the EcoSport, Kuga and Edge.

There are hardly any EcoSport competitors in the Chinese market today. Neither the Chevrolet Trax nor the Renault Duster is sold in China at the moment. Volkswagen is still developing its compact SUV Taigun and the same is the case with most other car makers who until now have only made crossovers in segment C and beyond. All Ford has to do is launch the EcoSport immediately, price it right and shift into Autopilot mode.

In China, the EcoSport gets a 1.5L petrol capable of 110hp and 140Nm of torque. The tech marvel 1.0L Ecoboost with 125hp and 170Nm will also be on offer. The 1.5L engine will be available with either a 5-speed manual or a 6-speed PowerShift DCT. The Ecoboost engine will only be available with a 5-speed manual.

The EcoSport will be priced between 94,800 yuan (8.29 lakhs) and 129,800 yuan (11.35 lakhs). It will be manufactured by the Chang’an-Ford joint venture at the Chongqing plant.

Although Ford India has started marketing activities of the EcoSport on the net and on TV, the pan-India launch is yet to be announced.

[Source: via]

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3 thoughts on “Ford EcoSport ready to say ‘Ni Hao’ to China on March 19

  1. tasha says:

    Agreed that Ford should have capatilized on the buzz already by now. Many of us are ticked off on having to wait so long for it to be launched. I know many who have already bought Dusters though they wanted to buy the Ecosport.

  2. praveen says:

    At last ford launching its most waited ecosport . But priceing is most important , because its comes under 4mts it get maximam tax benifit.when market leader duster is there ,ford should keep price 1&half lakh less than duster.

  3. Winfred says:

    A simple word from Ford on the probable month / week of launch is good enough for the prosepctive buyers to make their choices.

    Being in the news (mostly digital) almost on a daily basis for the last 6months with out announcing a date of launch is surely a let down.

    Even in blogs and other forums there is a bit of negativity creeping in…..with such a protentail product in hand, Ford alowing a negative sentiment to build in is a mystery.


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Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!