Tata Nano sales ride a roller coaster as sales slipped to 1,504 units in Jan 2013

Posted on: Feb 6, 2013 - 1:00pm IST

Tata Nano CNG concept front fasciaLife is all about ups and downs and if this theory is applicable in case of any automobile, it has to be the Tata Nano.

The Nano started its life with a record breaking booking tally. Tata did not have the resources to build that many cars as the Singur fiasco left them without a proper factory to produce the car.

When Sanand came on stream and volumes were unlocked, the demand slid to nothing. Sales figures were just a fraction of what was estimated.

The year 2012 witnessed a significant growth in sales, in fact Nano was the only petrol car in the 2012’s Top selling cars list to post a positive year on year growth, thanks to a different marketing pitch and the launch of the 2012 Tata Nano that offered a lot of new for nothing extra.

The Tata Nano has recently been declared as the most trusted four wheeler brand by ‘The Brand Trust Report, India Study 2013’.

However, the Nano’s January 2013 sales is pretty appalling given the fact that the car buying activity resumes in the month of January. Tata sold just 1,504 units of Nano which is the second lowest monthly sales ever.

The Nano’s sales could have suffered due to the disparity of petrol and diesel prices. That brings us to the CNG and diesel variants planned for the Nano this year.

The two new variants are very important to pump up the sales volume for 2013. Tata Motors officials have said that the CNG variant of the Nano will be launched in the first half of 2013 while the diesel version would come in the later half of the year.

[Image: Tata Nano CNG Concept]

Next would you like to read more about the or more about Tata Nano?

6 thoughts on “Tata Nano sales ride a roller coaster as sales slipped to 1,504 units in Jan 2013

  1. aravind says:

    a slight change in the front side and a hatch back door will make the NANO a sure hit.

  2. Mohammed says:

    A good example of perception rules over product quality concept. I’m not too sure if there’s anything wrong with the 2012 Nano. It’s a really hot deal at that price point and I find almost 100 % of its customers satisfied with their cars (I’m specific about the 2012 Nano release, not the ones released prior to that). I find it hard to accept that Indians are ignoring the product quality and value and going by popular perception.

    Now that the Storme has come out a completely niggle free product with 100% excited users, the engineering capabiities of Tatas’s under Leverton (a ex BMW Prod head)is moving to be on par with the best in the world. As such I always felt the Vista, Manza and Aria are special world class products.

  3. sandy says:

    This will happen. They have to take this as natural phenomenon in our market, yet work out on this issue.

  4. Sanjuz says:

    Tata Nano Diesel is much required now,
    and other variants like Electric nano, CNG,

    Few changes like open hatch door, Silent Engine,

    I Really like Nano but some how will not buy over Alto 800

  5. Lowest monthly sales for Nano was some 900+ units in November 2011


Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!