The Honda Amaze is touted to be the turnaround specialist for the company which has been struggling in the recent past due to its gasoline powered product lineup.

Honda Brio Amaze rear view

The sedan brother of the Brio will launch in the month of April and it is the first diesel Honda to set foot in India. Honda is betting big on this sub-4 metre diesel sedan to conquer the market share it lost in the last few years to Hyundai and Maruti Suzuki.

Mr. Jnaneswar Sen, senior vice-president for marketing and sales at Honda Cars India stated to Financial Chronicle that, “A new diesel engine will be introduced in the new model Honda Amaze to be launched in April 2013.”

Meanwhile, Honda Cars India entered 2013 on a positive note as Honda City’s sales has increased to make it the second best selling sedan in its segment after the Hyundai Verna. It is commendable considering the fact that its main rivals, the VW Vento, Skoda Rapid and the Nissan Sunny are available with both petrol and diesel engines.

Honda Brio Amaze email campaign speculation

Honda has reportedly started mailers alerting customers on the imminent arrival.

The Honda Amaze is powered by the newly developed 1.5-litre i-DTEC Earth Dreams diesel engine. Honda has not released the specifications of the engine yet, but it is expected to be better than its prime competitor, the Maruti Swift Dzire.

[Source: MydigitalFC.com; Image – Digitalnext.wordpress.com]

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About Me

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

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    I want to purchase Honda Amaze.

  • sree

    honda should be well aware of the market attitude..in india product with the right pricing without too much of quality compromise is essential..toyota priced it well but quality wasnt good enough to keep up the brand value