Locally registered Ford EcoSport with dealer branding sticker spotted in Mumbai

Posted on: Feb 12, 2013 - 10:24am IST

Our Twitter follower Pradosh alerted us this morning on a Savannah Orange Ford EcoSport plying on the Western Expressway of Mumbai. We’ve put out a gamut of spyshots of the Orange EcoSport in the past few months, so the variant or the color isn’t the highlight of this post.

Ford EcoSport BHAVNA Ford dealer vehicle spotted in Mumbai

There are two telltale signs on this car that sort of confirm that the launch is an arm’s length away – the MH registration plates and BHAVNA Ford label atop the windshield glass.

Thus far we’ve only seen TN registered EcoSports with VOCF stickers (Voice Of Customer Fleet) or LHD test mules with a 2-liter engine beneath the bonnet, testing for many different reasons.

Hence this is the first concrete sign of a demo car reaching the premises of an authorized dealer. This is the first EcoSport that isn’t a test mule – that’s good news for those waiting for the launch.

Prodosh’s EcoSport is the top-end model strapped with the Ecoboost engine. As per a recent online media report, Ford will produce the EcoSport with the Ecoboost engine initially, and conduct the launch in late March. The diesel engined and the 1.5L Ti-VCT variants will not come immediately into the launch.

Ford has confirmed the launch of the EcoSport in Nepal, Middle East, South Africa and Indonesia for 2013. We believe these are the first export markets serviced by Ford’s Chennai factory through the Ennore port. As these countries are petrol-driven, exports can begin within a short while of the local launch. Ford has announced that the EcoSport will sell in over 100 markets eventually. The EcoSport built in Indian and Thai factories should serve most of these markets.

We’re still speculating on the strategy that will be used to put these cars on the road. We hope Ford India will straighten this out once and for all with a press release or a press conference.

[Source – Pradosh’s Twitter account]

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14 thoughts on “Locally registered Ford EcoSport with dealer branding sticker spotted in Mumbai

  1. Dizzyingdreamer says:

    Jun/Jul looks more like it, if its a staggered launch then by now you guys from the media would have been getting gentle calls on how this is such a superb strategy and which you would be passing onto unsuspecting readers to lap it up!!

  2. smarty says:

    Has anyone seen ecosport on road??how does it luk as compared to duster?

    1. R.Raghuvansh says:

      I saw one on the Chennai-Trichy highway last month. it was yellow, but couldnt get a better look beacuse it was too far.

  3. sunny says:

    Just got in touch with Bhavna Ford Mumbai , they said the launch is delayed again by 2-3 months , one of the other dealers informed July both the DIESEL & PETROL variant will be launched together…..
    wonder whats happening … so many test mules …dealers car spotted on road…
    WHEREAS one of the dealer in thane is taking pre bookings and they are offering 100% refund on cancellation and they said launch will be by end of March …..
    I just hope the launch is asap ….and both the variants are launched simultaneously …i tried the duster 85 ps model its not bad but i thought eco sport would really be worth the wait but now really impatient to trade in my old car

    1. bhomaram says:

      I like this car thats why i know more information about this car

    1. smarty says:

      dude u saw it on road…so how does it luk wen compared to duster….prodosh plz reply

      1. Chand says:

        Dude I saw it in Mumbai last week and it’s a “Muscular man”. Best suited for a weekend get away…. Duster can’t compete with this guy…Great going Ford

    2. smarty says:

      If any one has seen ecosport on road den plz let me know how it luks as compared to duster…tx

  4. sandy says:

    expected launch 20 25 March. There will be online booking for the vehicle. remains to be seen whether it would be lotterly type (like it was for tata indica and mahindra xuv500)

  5. Mohammed says:

    Well, launching the Ecosport with just the Ecoboost engine is a BIG gamble, which might backfire BIG. Even after the diesel deregulation , there’s still bound to be around 15 rupee price difference between petrol and diesel. And, considering the high cost for petrol, great fuel efficiency of Diesel engines (Duster gives you 20+, Storme with 140 bhp gives you 14+ )and the fact, these vehicles are bought not just to go to office or park in the garage for public exhibition (but to cater to the weekend trips) …it has to be easy on the pocket overall. Diesel is the way to go !


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About the Author
Shrawan Raja

I'm Shrawan, the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.