Mr. Anand Mahindra believes Korando Turismo has potential in India, do you?

Posted on: Feb 6, 2013 - 9:30am IST

After bringing in the Rexton facelift, Ssangyong is getting ready to put their next product in front of the world.

2014 SsangYong Korando Turismo

Called as the 2014 Korando Turismo, you may better know it as the Ssangyong Rodius or Ssangyong Stavic. Essentially, it is a 11 seat MPV of gigantic proportions.

On the face of it, you can easily tell that Ssangyong went back to the drawing board to re-work the design of the Rodius. The predecessor was designed by Ken Greenley, former head of automotive design course at Royal College of Art in London and was shockingly the most ugliest car of its time. It took Ssangyong two years to re-work the Korando Turismo to make it took more robust and premium.

[can’t see the video above? Head over to Youtube]

This mega-sized MPV will be available with a choice of 7, 9 and 11 seats. The sheer size makes the Korando Turismo look more like a mini-bus than a traditional MPV.

Ssangyong prefers to call the Korando Turismo as an MLV (Multi Leisure Vehicle). It is pitted as the perfect vehicle for a large family that enjoys outdoor activities.

It will be powered by the same 2.0 litre oil burner that does duty in the Korando and the Actyon. It is expected to generate 155 hp and 360 Nm of torque.

A 3.2L petrol engine will also make a home under the hood for petrol dominated markets. All-wheel drive can be confirmed thanks to the above Youtube advertisement.

[can’t see the video above? Head over to Youtube]

Mr. Anand Mahindra, the head honcho of Mahindra & Mahindra – the current owners of Ssangyong – tweeted yesterday that he is excited about the Korando Turismo’s potential in the Indian market.

Anand Mahindra tweet Korando Turismo

Ssangyong recently introduced the Rexton SUV in India and immediately it showed signs of a healthy future. India being a nation of diesel crazy SUV-lovers, it was quite expected that the Rexton would fare decently well. But the Korando Turismo is a bit complicated.

To start with, the Korando Turismo barely has any competition in India. You cannot compare it to the Innova or the Evalia because these are just 7/8 seater MPVs with 2WD. The Korando Turismo is a massive 11 seater MPV with 4WD. The only competition that we can think of is probably the Force Motors’ upcoming MPV which is based on the Mercedes Viano.

The bigger worry is the price. The Korando Turismo is a feature packed product that will mostly be priced on the higher side of 20 lakhs, quite possibly alongside or above the Rexton SUV.

How many Indians would want to buy a 11 seat MPV sporting a relatively new badge that commands a very high price tag?

Next would you like to read more about the or more about Mahindra?

13 thoughts on “Mr. Anand Mahindra believes Korando Turismo has potential in India, do you?

  1. Jesudas says:

    Seems like SSangyong changes its logo for every redesigned product. The emblem for K Tourismo is different from the Ssangyong one on new Rexton.

    And the old Chairman had a winged figure on the bonnet mimicking RR.

    1. sid says:

      yeah, why does this one have a different logo?

  2. Sanil says:

    Since Ssangyong is rebranding the hideous old Rodiius as the redesigned Korando tourismo they will have to price it between the Korando and the new Rexton for good sales.

    Like UV specialist Jeep , most of Ssangyong UV come with either AWD or 4X4 with TOD and so 2WD is not an option. Those in for a 2WD MPV should consider Innova, Ertiga, Evalia or the forthcoming luxury Force Viano.

  3. John says:

    It can certainly do good if launched keeping Innova as a base. Not needed to be a four wheel drive for a family MPV.

  4. Jaleby says:

    The old model Rodius sells in the west for between Rs 14 lakhs for the base model to 20 lakhs for the top end AT model.

  5. DK says:

    Rodius 4×4 is also luxury SUV like Rexton but the extra seats can also carry adults and not just kids or luggage.

    MPV usually have a van design without 4X4…

    M&M best bet is price it between Force Viano and Rexton.

  6. doctor says:

    now everybody will find tata aria rather value for money

  7. Mohammed says:

    11 seater MPV with a price point above 20 lakhs ! Insane 🙂 I’d rather buy a bus 🙂

  8. roy v mathai says:

    bring it Mr Mahindhira…if the Rexton can sell this will also sell..Also bring the Chairman also. If i am correct both the Chairman and Rhodius are based on the end 80-early 90 Mercedes E class.. the last classic Mercedes Benz..


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Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!