Volvo V40 Cross Country – Volvo India’s entry level warrior has landed

Posted on: Jan 17, 2013 - 11:18am IST

Volvo V40 Cross Country has been spotted for the first time at a dealer’s yard in Kochi. This is Volvo’s answer for the burgeoning entry level luxury car market in India.

Volvo V40 Cross Country India

Back in February, when we met Mr. Tomas Ernberg at the launch party of the new D3 engines, he expressed his plans to get into the entry level luxury market in India. This segment was created by the BMW X1 and now has the Audi Q3 and Mercedes B-Class fighting for market share.

We believed that Volvo’s answer to this segment would be the speculated XC40 crossover. There was also a possibility that the V40 hatchback could possibly see an India debut but the chances were slim. Volvo India’s weak marketing machinery couldn’t have managed to convinced the Indian masses to shell out huge moolah for a hatchback.

Then came Paris Motor Show where we saw the V40 Cross Country – a slightly jumped up version of the V40 with some offroad garnish such as a fake skid plate, bigger alloy wheels with chunkier rubber, roof rails and chunky black cladding elements all round the body. Immediately we realized, V40 Cross Country is coming home!

We met Tomas Ernberg again in Chennai a few weeks back to understand the plans for the V40 Cross Country. He gave us the following details –

  • Only 2WD will head to India. No plans for the All Wheel Drive technology
  • Two engines will come to India – 1.6-liter petrol and 2.0-liter diesel (Ford powertrains)
  • There will not be any undercutting in terms of price. Volvo India will bring the fully loaded variant in form of a CBU unit. The prices will be higher than the Mercedes B-Class (So expect it to cost more than at least 22 lakhs)

The V40 Cross Country will be launched in India by March end or April and will play a major role in the Swedish car maker’s expansion plans. Volvo India plans to be a ‘Top 3’ luxury player in India by the end of this decade and wants to expand its base to 43 dealerships from the current 12 by 2020.

[Source: Anand’s Twitter Account]

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6 thoughts on “Volvo V40 Cross Country – Volvo India’s entry level warrior has landed

  1. Vijay says:

    Volvo still need to get acceptance as a Luxury class brand name. It is still seen as a truck/bus manufacturer in India.

    Reply
  2. Mvk says:

    India’s growing middle class is looking for something better than the vanilla hatchbacks. Indian automakers should wake up to this trend. If unchecked they will end up as the bottom feeders selling <5 lakh models.

    Reply
  3. sandy says:

    For our market, it looks like elongated and beefed up VW Polo. What a stance!

    Reply

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Kaustubh
Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!