Aggressive Volvo plans 9 new models by 2015

Posted on: Jan 17, 2013 - 2:09pm IST

Volvo Volvo V40 Cross Country front topThe Swedish car maker Volvo has got a new CEO and boy is he bullish about future plans!

Volvo is currently paying the price for lack of investment in the Ford era. The automaker has a very small product portfolio that has aged significantly. While the Germans are churning out a new product almost every financial quarter, Volvo’s last ‘new’ product was the V40 hatchback. Volvo saw its global market share plummet to just 6 % in 2012.

But Volvo has realized that in order set a foothold in a German dominated territory, it needs a vast array of products to excite the customers. Volvo’s head honcho Hakan Samuelsson has confirmed nine new models in less than 12 months to grab lost market share in luxury vehicles.

The product offense will start with the launch of the all new XC90 in 2014. The new XC90 uses Volvo’s new Scaleable Platform (SPA) Architecture that will underpin most Volvos of the future.

The 60- and 70-series cars will get external makeovers this year, on the similar lines of the V40. They will also get Volvo’s new, downsized, 2.0L four cylinder engines that has been developed with the SPA in mind.

Volvo will work on replacing the smaller 40- and 50-series models to move them away from the current Ford chassis and on to an all new platform. Volvo tried to find a partner for this new small car platform but it seems that they will develop it grounds up by themselves. Perhaps, Volvo could take the help of their current owners Geely. The automaker also confirmed that it has no plans to create a small product below the current V40 hatchback.

Volvo, a brand famous for its estates and station wagons, will focus more on SUV and crossovers owing to the change in consumer behavior. The automaker is also working on an all-new infotainment system to replace the current ‘button heavy’ system.

The bigger problem lies with the brand itself. Volvo has realized that it cannot have a single USP to take on the Germans. As ‘Safety’ is more or less assumed in a luxury car, it gives very little advantage over the competition. Volvo will continue to emphasize on safety and reliability but at the same time will focus on other USPs such as design, versatility and ease of use.

[Source: Autocar.co.uk]

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2 thoughts on “Aggressive Volvo plans 9 new models by 2015

  1. Shravan Reddy says:

    Although Volvo has only 4 models available in India we can see there is a great demand for their vehicles. If there are more 9 models to come by 2015 then surely Volvo will be one amoung the top selling foreign cars in India.

    Reply
    1. Rohit Yadav says:

      You are absolutely right, but apart from introducing these 9 new models, it also needs to set up a much wider dealer network and assemble its vehicles locally to make them competitive considering that India is a very price conscious market. In order to give competition to already well settled big 3 Germans, Volvo also needs to reposition itself in Indian Market emphasizing the value of its brand image which needs a quick makeover as well.

      Reply

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Kaustubh
Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!