Has Audi India clinched the luxury market crown for 2012?
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
Audi and BMW have been involved in an intense duel for the Indian luxury market crown throughout last year as Mercedes-Benz India sat back and watched.
The sales figures of Audi and BMW have been running neck and neck every month with the Bavarians barely managing to outsell the Ingolstadtians. The competition was hotting up with every passing month.
In the period between January to October 2012, BMW India sold 7,389 cars while Audi India has put 7,267 cars on road, which is just 122 units away from dominance. Mercedes Benz India sold 7,138 cars throughout 2012 which is much lesser than its compatriots.
While Audi India and BMW India are yet to release their total sales figure for the full year, Audi India’s Facebook page has thanked its fans in it its new year greetings for making the brand No.1 in 2012. The greeting reads: “2012 really was the year when we seized the day, 366 times; and raced towards the position of the No. 1 Luxury Car Brand in India.”
Audi India is planning to start off the new year with the launch of the facelifted Q5 sometime in the first quarter. If Audi India has managed to get its hands on the luxury market crown for the year 2012 then the year 2013 would see BMW doing all it can in its capacity to regain the supremacy and Mercedes will also step up its game by launching the A Class and diesel B Class.