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As Fiat India puts the pieces together of ‘What went wrong in the past’, the Italian automaker is also figuring out ways to make things right!

Fiat Linea

Fiat India MD Enrico Antasnio has evinced interest to export Indian made Fiat Linea and Punto to right hand drive markets such as UK, Japan, Africa and Australia.

The move makes sense because Fiat’s Ranjangaon plant near Pune, which can manufacture 1.35 lakh cars annually, is only utilized to 50% of its capacity. Most automakers in India such as Hyundai, Maruti Suzuki and Renault-Nissan have adopted a similar strategy to fully utilize their capacity.

The idea is that the Indian market is still evolving and large part of the Indian market is still incredibly low price and low profit. So most automakers in India adopted a strategy which made sure they had a sustainable base that included export.

Fiat is developing a number of products with India in mind and the eventual aim is to make the Ranjangaon plant a hub for right-hand drive markets across the globe. Fiat also has manufacturing capacities in China which is a LHD market but China’s huge domestic demand could never make room for exports.

[Source: Financialexpress.com]

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They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

  • Prady

    Cheers for Fiat…..doing some really positive work…..come on…accelarate to successs.