Toyota – No new product launches in India for the next 3 years

Posted on Dec 6 2012 - 11:51am by Nithyanandh K
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Toyota Etios instrument areaToyota Kirloskar Motors has announced that will not introduce any new product in the next three years. Toyota will spend the next few years in strengthening the Etios and Liva brands in India.

TKM’s deputy managing director in-charge for marketing, Mr. Sandeep Singh said: “We will not come up with new models for next three years. We will focus on strengthening Etios and Liva.”

He added that the utility vehicles like the Innova and Fortuner are doing good in their respective segments and the slowdown in the Etios series is limited to the petrol variants.

TKM’s sales dropped by 26% in November due to shut down of plants to facilitate capacity expansion. The company is planning to expand its annual production capacity from 2,10,000 units to 3,10,000 units by the next calender year.

The combined sales of Etios and Liva in the month of November was 4,231 units which is a steep decline when compared to last November’s 8,271 units. However the Innova and Fortuner registered a growth of 9% (4,682 units) and 19% (1,025 units) respectively.

When asked about the compact SUV segment, Mr. Singh answered: “There is potential for growth in the compact SUV segment. So, it will do well for some years. Our competitors are launching models and it will have some bearing initially. However, we are not entering this segment. Our customers are loyal customers and we are here not for short- term but the long- term.”

[Source: Indiatoday.intoday.in]

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About the Author

By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

8 Comments so far. Feel free to join this conversation.

  1. Vivek December 7, 2012 at - Reply

    TKM is crazy.
    Now is the best time to launch a local-production Rav4 than waste time on the Etios twins.

  2. shreyas.sreedhar December 6, 2012 at - Reply

    gone toyota ! in full loss nxt year

  3. sandy December 6, 2012 at - Reply

    Maybe, they must have thought of revamping the Etios brand by solving all the technical and design issues within this 3 years time frame; like facelifts, new design, luxury package, safety etc. So once they are done with satisfying buyers with the Etios, they may switch to other segment basing on Etios platform.

  4. Ramkumar Mudhaliar December 6, 2012 at - Reply

    I was badly waiting for Toyota Rush and now see what is this …..

  5. Guru December 6, 2012 at - Reply

    My friends are using both etios & liva diesel.. they were frustrated with so many issues like cabin sound..they just bought the car by the brand but toyota didnt worked well.. hope these ppl will solve the current issues and will make toyota riders happy …

  6. PK December 6, 2012 at - Reply

    LOL…Toyota already burnt their fingers by launching low qaulity products like Etios & Liva.They depend on Innova sales…There is stiff competition in market for Etios & Liva…Soon either ford & Renault Nissan would pull down toyota from current position…

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